Email marketing can be a great way to market your business, whether it is internet based or an offline bricks and mortar business. Some people confuse email marketing with spam, but this is not the case. Email marketing is entirely a legitimate and very effective way to reach your customers.

Spam is where email is sent to random email addresses and is now illegal, at least in the United States under the CAN-SPAM Act of 2003. Email marketing is where people "opt-in" to receive your email newsletter. People need to confirm their email address as an extra security measure.

Creating an email list is a great way to build a list of people who have a genuine interest in your product or service. It is a way you can keep in touch with your customers and remind them of any special offers or deals.

First it is important to decide on the target market of your list. You only want to send information that your list is interested in.

Next you need to create some compelling copy so people want to join your list. One effective idea is to offer a free gift to anyone who joins your list, this can be something like a free ebook or a free email course that teaches something.

You need to place the email sign up box in a prominent position on your website, preferably above the fold. Some internet marketers make a sign up box in the form of a pop-up window which opens when someone visits your website. Aweber provides you with a way to split test what method works best for your website.

It is important to use an email service like Aweber that has a number of useful features that help automate the whole process of sending out your emails at defined intervals. Many marketers say that you need to send at least seven emails before people will buy your product. In your email newsletter you should create a mix of useful information and sales copy.

Request feedback from your list subscribers. By getting feedback on your newsletter, you can find out what your readers are interested in and want to get information on.

To know if your email newsletter is making sales it is important to track sales conversions. Aweber email service can provide statistics on whether your emails are actually being opened and the links in your email being clicked on.

Most successful internet marketers use a list to promote their products or service. Sometimes your website might be great, but if you don't create a way you can reach your website visitors, you might not ever hear from them again. An email list can be a great way to accomplish this.