As much as everyone – men and women alike – raves about the importance of beautiful eyes, you can only look in someone’s eyes for so long before eye contact becomes creepy. Besides, other facial features deserve plenty of attention too, like lips. The importance of a woman’s lips to her look simply can’t be overstated. Full and soft lips on a woman signify femininity, youth, and tenderness. Much like with eyes, shape and dimension can be enhanced with the right colored make-up. However, choosing lipsticks can be much trickier than any eyeliner or mascara. Lipstick can leave your lips dry and cracked, so it’s important to be smart about what you go with. That’s why I’ve brought you my top 10 moisturizing lipsticks 2012 reviews!

Revlon Renewist LipColor

Sensitivity is regarded as a problem more for toothpaste commercials than anything else. However, it’s just as critical to lipstick. Your lips are one of the most sensitive parts of your body, and they can get even more sensitive when exposed to chemical make-up – so if you need to go easy on them, I recommend Revlon Renewist LipColor, pronto!

Neutrogena MoistureShine Soothing LipSheers

Sometimes, in the pursuit of beauty, we do things we shouldn’t to our bodies. Sometimes we pluck an eyebrow too thin and irritate the skin, and sometimes we dry out our lips with all the lipsticks and stains we try so hard to wear well. If this is you, fear not! I’ve worn my lips out, but a few weeks with MoistureShine did exactly what the title suggests: sooth my lips and restore them back to livelihood.

Clinique Almost Lipstick

True to its name, this lipstick straddles the three-way line among lipstick, lipstain, and lipgloss. The color is strong, but it does last for a long time as well as give a nice gloss. 

Chanel Rouge Allure Luminous Satin Lip Color

I’m not crazy about shelling out serious money on make-up when I don’t have to, but sometimes quality is so great that it’s worth it. This is the story of Chanel Rouge Allure Luminous Lip Color, a luxurious plumping lip color that makes even the slightest lips stand out.

Estee Lauder Pure Color Long Lasting Lipstick

Long lasting indeed! I could go on and on about Pure Color’s staying power, but words can’t do it justice. Alright, let me give it one last try: it’ll go on easy and last long without drying your lips out, so hurry and get yourself a tube!

Nars Lipstick

During my teenage years of experimenting with make-up, I used to refer to lipstick as “lipsticky” because all the lipstick I picked up at the drugstore or off of my mom’s dresser was so sticky. Well into my twenties, the term “lipsticky” stuck around (no pun intended) because having my own money to spend on more expensive lipstick didn’t help. Little did I know that I needed to look for the moisturizing kind, and Nars is among the frontrunners of smooth and stick-free lipstick.

Sonia Kashuk Luxury Lip Color

“Luxury lip color” is right! This particular lipstick is a personal favorite because it adds color to my lips without adding the weight of heavy lipstick or the feeling of dried paint. Instead of weighing my lips down, this moisturizing lipstick hydrates them and makes them feel soft.

MAC Mettene Lipstick

In movies we’ve all seen, lipstick seems to be evidence of anything. Lipstick on a man’s collar proves he’s cheating, lipstick on a wine glass proves a guest was over, and it goes on and on. We get it – lipstick rubs off on everything! But with this lipstick, you’ll have the staying power you need to be confident that your color will stay true throughout the day or night.

NYX Round Lips

Quick and easy to apply, vibrant and diverse colors to choose – what more could a woman want?!

Maybelline New York Color Sensation Lipcolor

I’ve seen this highly ranked on other’s lists, and even though mine isn’t prioritized, it feels wrong to list this one here at the end of the list. Maybelline New York Color Sensation Lipcolor is a great date or dinner party lipstick because I’ve had all sorts of meals – even hamburgers – and it hasn’t failed me once.