Marketing Online

The ways that we market our businesses have changed. A shift in the way that consumers access information, and find services, have driven us towards new methods of promoting our offerings.

The Power of the Internet

Central to this shift has been the development of broadband in the UK. UK broadband averages upwards of 17MB per second. It is powering our devices to new activities; activities that were science fiction a few short years ago.

Microsim deals are a case in point. They offer the ability to get online anywhere in the UK on your iPad, without the need for any external connectivity devices. With 4G connectivity hitting the UK, the Internet power really is astounding.

Why would we need to trawl the high streets and outlet shopping centres when we can shop from the comfort of our homes, in the office, or on the train?

More and more consumers are tapping into the Internet. In 2012 around 36 million UK consumers purchased something online. This number is set to increase in 2013. It is clear that our early trepidation about the safety of putting our credit card details in online payment gateways has now passed for the majority of us; and is dissipating for the rest.

As businesses, we now have to spend more time and effort marketing in the online environment. In fact, it is hard to see how businesses can survive in most sectors without a good website and social media presence.

In this article we will look at ten of the best tools to help you promote your business online. They are tools focused at the web entrepreneur looking to build an online presence that can make a significant income.

These tools won’t all be everyone’s cup of tea, but they certainly are powerful additions to your online armoury. The tools will help you automate, expand, and implement the activities you need to do in order to be successful in the online environment.

Vanilla Forms

This is a terrific option when you need forms for a membership site. It is a simple system, easy to use, and the members of your websites will absolutely adore it.

Goto Webinar

It’s never been easier to train and instruct people online. With Goto Webinar you have all the tools at your disposal in order to have a rich communication with anyone you want to talk to.

Webinars are becoming increasingly popular. It wasn’t too long ago that we were reticent to jump into webinars because we didn’t know what they were. Nowadays, we are joining them in our thousands. Webinars are a great way to get your business viral, and Goto Webinar is a fantastic tool through which to drive the promotional process.

Rhino Support

As soon as you have sold a single product online then you need a support system. Rhino Support makes customer support easy. They can help you sort your ticketing systems, and get everything in place so that you can deliver, and deliver, and deliver.

Optimise Press

If you are one of the millions of WordPress users, and you probably are, then you will need an excellent system for your sales pages and squeeze pages. Optimise Press is a great away to drive sales to your business. It’s easy to use, and has lots of terrific features to help you make money.

Wishlist Member

This plug-in is an easy way to convert a normal blog into a full membership website. It’s a terrific plug-in and affordable too.

Base Camp

If you use outsourcers, or collaborate in teams, which you probably do, then Base Camp is a must for your online operation. It will help you become more focused, more organised and hit more deadlines.

It is only when you have a system in place to help you drive things forward that you will truly reach your potential. Base Camp is an essential for web entrepreneurs.

Lead Player

Lead Player is a terrific way to dramatically increase the number of leads that you get. Some people have found that they have increased their leads by 400% or even 500%.

The speed of the Internet these days means we can have rich media communication on our websites, and can communicate the personality of our brand through the personalities of our employees. Lead Player is a terrific way to achieve this. As a video blog it will certainly drive sign ups forward in a big way.

Contest Domination

Contest domination will help you to drive more social presence through social media competitions. It is a fun and profitable way to increase the number of people you get to your webinars, and to build your fan/follower base.

Easy Video Suite

This tool does just about everything that you could want to do with a video. It helps you edit, upload, and even generate your video content. It’s a cracking piece of software that does everything that you need to do when you are a video blogger, or are trying to develop rich media content for your website, blog and promotional activities.

Infusion Soft

Infusion Soft is a fully featured all in one sales and marketing system. It can help you to automate most of the activities that you need to do to drive your business forward.

It isn’t a program that will be right for everyone. However, if you are looking to drive your business forward into the future in a spectacular way than it is certainly something to look at, as it will make you far more efficient, and far more successful in the long run.

So there you have it… a look at the top 10 business software tools to help you rocket your web entrepreneurial business into the stratosphere. There are loads of other tools available that could well have made this top 10. However, these tools will undoubtedly transform your business if you use them correctly in your enterprise.

Online Marketing