Hip Hop Cat
Credit: Pets Adviser via Flickr

Hip Hop Fashion also known as urban fashion is a style that has made its claim in the fashion world by the African American teenagers of Los Angeles, New York City, Chicago, San Francisco, Detroit, and Atlanta.  There is a huge demand for this fashion culture as many Rappers and other Hip Hop artists use fashion to make a “statement” to their loyal fans. This unique style is easily recognizable in the fashion world due to its distinctive outfits like baggy jeans, snap backs, low jeans and heavy “blings”. Although trends change from time to time Hip Hop personalities have always been loyal to certain fashion labels. Here are the most popular fashion labels in Hip Hop today.

Tom Ford

Tom Ford is a popular choice of music artists when they walk down the red carpet. This American designer has made his name by having good relationships with celebrities and by also creating outstanding suits. Jay-Z and Swizz Beatz have sported formal suits from Tom Ford.


Lanvin is known to be the uniform of great Hip Hop artists all around the world with their signature tees and high-top sneakers. This Parisian label has a huge fan base including Pharell. The music artist has told the label’s designer Alber Elbaz that he would like to be part of their ad campaign.


Part of being a Hip Hop artist is wearing unique accessories also known as “blings”. The newest craze in the Hip Hop world is vintage jewellery which has made artists love Chanel. Chanel offers a wide range of vintage jewellery that has made everyone in this industry wanting more. Kendrick Lamar, Soulja Boy and 2 Chainz are just a few names of those who wear Chanel.


With their futuristic designs it is no wonder artists like Big Sean and Pusha T are buying their stuff. From their graphic tees to the ever-so-famous Arena sneakers. Balenciaga definitely is a brand that is worth splurging for.

Alexander Wang

Alexander Wang made a crossover to Hip Hop with the help of A$AP Rocky. The rapper is one of the millions of loyal fans of this label and is constantly rocking “T” by Alexander Wang collection. Even Azealia Banks have been chosen to model for this campaign too.

Christian Louboutin

One of the world’s footwear geniuses, Louboutin’s shoes are just selling like hotcakes. That’s why even rap artists collect Louboutin’s line of sneakers and spiked hybrids just like stamps.

Rick Owens

Rick Owens has risen to the ranks, just within a few years or so, since famous artists like P. Diddy and Kanye West have been spotted rocking this designer’s works. This avant-garde label is well loved by many rappers because of their amazing leather footwear and sneakers.


You simply just can’t get over Balmain. This French label has been killing the competition for years. Lil Wayne even wore this brand for quite some time. 

Maison Marin Margiela

This label took over the Rap industry by storm, having top celebrities like T.I., Kanye West, and Swiss Beatz who has been spotted wearing this brand all the time. Margiela may be ultra-expensive, but it is something definitely worth investing in.


Danny Brown and Waka Flocka Flame have been swept into the Givenchy madness. Rappers are always waiting for the next Givenchy collections to be released. No wonder famous artists take a special flight to Paris just to see the preview of Givenchy collections.

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