Links are the main method via which websites interact with one another. Search engines base their ranking of websites in large part based on the types of links they contain and how much traffic they are garnering through them. Here is a brief overview of the various types of site linking and how they work.
Outbound and Inbound Links
Inbound links are the most important kinds of links as far as SEO and search engine rankings are concerned. An inbound link is essentially any link leading from another site to yours. The more quality inbound links you have pointing to your site, the higher your search engine rankings will be.
As the name implies, outbound links are links going out from your website to other sites. Some SEOs argue that having an excess amount of outbound links can affect your search engine ranking negatively. However, the degree to which outbound links affect your page rankings one way or another is small. The more important thing to concentrate on when it comes to outbound links is that you have plenty for your visitors to discover and that they be relevant to your topic.
Sales links are meant to funnel visitors into a website's retail page. The anchor text on such links works best if it is not an explicit sales pitch. The most common kind of sales link anchor text is something like, "Click here to find out more about X". The word "free" is also a good consumer motivator, so it's good to include the term if possible.
Resource Links/Relevant Linking
Helpful resource links are links imbedded in a blog post or web page that link to pages with more detailed information on a topic that's relevant and of potential interest to readers. You don't want to include too many resource links on a post or page, as they can easily get overwhelming. Chose them sparingly and make sure they will truly add value to your content. Consult a professional in website design in San Diego, CA for more help in harnessing the power of resource linking to help connect you to other business and resources that are helpful to your company.
Internal links are links that basically redirect to different sections of the same page. These are meant to allow visitors to skip to the topic they're interested in without having to scroll through the entire page. This is obviously most useful on pages that contain a lot of information or for long blog posts.