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  • Really helps colors 'pop'
  • Long lasting eye primer - does what it claims
  • Available in 2 matt and one shimmer finish


  • Poor bottle design - difficult to get the eye primer contents out
  • Applicator tricky to use

Full Review

Urban Decay Eyeshadow Primer Potion (UDPP) is one of those makeup 'secrets' that all women should know about. An eye primer that's applied before eye makeup, the Eyeshadow Primer Potion acts as a long lasting, creaseproof base to hold other shades in place all day.

I own the Urban Decay Eyeshadow Primer Potion in 2 shades:

  • Nude - a transparent matt finish base
  • Sin - a shimmering pale pink/brown tone, which can be worn alone
  • (It's also available in Eden, a matt tawny finish, which I don't own)

The bottle the UDPP comes in is great to look at, with lots of voluptuous curves. Unfortunately, those same voluptuous curves trap the potion inside, meaning, to get the most out of your purchase, you need to cut open the bottle of eye primer once you've got all you can with the foam applicator wand.

The eye primer potion itself however, is easy to apply, and glides on well. I apply using the applicator, and then blend with my finger to help it set and soften the edges. It dries quickly, and sets to form the base upon which your regular eyeshadows can be applied. What it also does is really help those regular colors pop, so what you're used to seeing in your eyeshadow palette may appear quite different with the Urban Decay Primer Potion base.

The Urban Decay Eyeshadow Primer Potion is true to its word that it lasts the day through. I've worn it from 7am to 2am with no problems - that's 19hours wear time. On very rare occasions, the eye primer has started to feel a little sticky and crease a little, but that tends to be in very hot and humid climates, and only after a good number of hours with no problems. I have slightly oily eyelids, so I think that's the issue. It does the same if I wear it alone, so ony do this if you don't have an oil problem.

I wear my Urban Decay Eyeshadow Primer Potion with Bobbi Brown powder shadows.

In Closing

I understand that Urban Decay have responded to the poor packaging claims, and are now making the eye Primer Potion in a tube, which should eliminate the issue. Aside from the packaging, it's one of those must have beauty products that's very difficult to find fault with. I love it!