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Use Google Analytics Filter Manager to Exclude Internal Traffic from Reports

By Edited Nov 1, 2016 0 4

Google Analytics is a great traffic monitoring tool for both small and large bloggers and publishers, tech-savvy or non-tech-savvy, specialists or non-specialists out there to implement focused affiliate marketing strategies on our mobile app and desktop. Not only is it a no-brainer to setup, it also provides detailed and customizable reports on how people are using out site or products in every platform.


When you just got your blog or website up and running, you don't have much visitors so the reports you get from Google Analytics can be misleading if you will not exclude your own traffic from the reports. Use the Filter Manager in Google Analytics to exclude internal traffic by IP addresses or cookie content if using dynamic IP addresses.


To exclude by IP address:

  1. Log in to your Google Analytics account and go to Analytics Settings.
  2. Click "Filter Manager" and then click "Add Filter".
  3. Enter a Filter Name.
  4. Choose "traffic from the IP address" from the Filter type.
  5. Enter the IP address that you want to filter out.
  6. Apply the filter to website profiles by selecting the website from the list and clicking "Add".
  7. Hit "Save Changes" and you are done!


Google Analytics

This is the simplest way to filter specific traffic from your Google Analytics reports. Bloggers will find this helpful to get the most accurate reports out of Google Analytics.


There are several other advanced ways to exclude traffic that you can apply on different situations like when the traffic that you want to exclude comes from a dynamic IP address. You may also want to filter by IP address range with the help of a simple tool provided by Google Analytics that provides the correct expression. Please remember to use regular expressions when entering an IP address in order to create more powerful implementations. Be as simple as possible so that anybody can work with them easily in the future. 


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Jan 11, 2010 9:02pm
This sounds interesting, but how do I find the IP address of my computer?
Feb 1, 2010 10:38am
sorry for the late reply... in your web browser, try typing in and you should be able to see your IP Address on that page. Or you can contact your internet provider to ask your IP Address.
Feb 1, 2010 10:18pm
Hey, late is better than never, so thanks. Will try it out.
Feb 1, 2011 11:43pm
Good info, just did it now, this should help a lot!
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