Ford Motors The Turnaround Success Story
Ford in its most recent quarter had much to celebrate about. It was its 22nd consecutive pre-tax profit, it reached a record market share in Asia, and the operating results in most global operations have been positive. Spurred by this financial success, Ford had increased its dividends to $0.15 a quarter from $0.13, at a stock price of about $16.17, this was a 3.71% dividend yield. Ford had much to be proud about
Going back a little less than a decade ago, Ford Motors was a contrast to what it is today. In 2006, Ford was bleeding cash and its operating loss was a staggering $12.6 billion. This road to a slow financial ruin was a result of poor management, a lack of cohesive product development, and lax cost controls.