Why Salespeople Hate CRM
There's a long running debate about the relative benefits of CRM (Customer Resource Management) software and whether helps or hinders a salesperson's productivity. The debate is principally between the front line salespeople and field sales Managers on one side and Management on the other. We won't discuss the individual applications here, but you'll recognize the names; salesforce.com, Goldmine, ACT! By Sage, Syspro, etc. If you're part of Management, the following may help you position CRM in a positive light, or at least understand some of the issues you will be facing. As a salesperson, you may want to read on to see the Management perspective on CRM so you can decide for yourself whether or not to resist.