The Spotlight on Celebrity Marketing
Every celebrity is an entrepreneur, and some are better than others. It's up to the celebrity to find ways to promote themselves. In between acting and singing gigs, the Olsen Twins, Jessica Simpson and Gwen Stefani have carved out secondary careers in the apparel business. All of these celebrities found opportunities to build further success. Celebrities are always looking for partnerships, and those partnerships can be bartered, borrowed and sold.