The Global Airline Alliances
Airline alliances have come along way, with the dominance of the three global alliances now having a significant presence. The alliances have provided advantages through improved profitability, customer delivery and strategic leverage. While the alliance structure can also impact on market competition, brand equity and strategic freedom. Although regulators appear to continue their warming support for the global alliances, as the industry continues to consolidate and ownership structure complexity increases, their future support is by no means certain.