Leveraging mobile marketing for your business
Mobile is fast gaining popularity as an effective marketing channel especially in Asia which accounts for almost 50 per cent of all the mobile phones in the world.
As mobile devices are highly personal, they enable brands and marketers to directly connect with the consumers. Of course, the brands need to be careful to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts.
With a high degree of interactivity offered by mobile marketing, the brands have multiple ways to engage with their consumers. Finally, mobile marketing campaigns ensure a rich tracking of the user behavior on the mobile marketing campaigns. These metrics help agencies to come up with flexible revenue models based on cost per impression, cost per click, cost per lead for the brands. Marketers can also make use of this data to create better and more effective brand communications