10 Corporate Identity Development Criteria Points
Take a stroll down a supermarket aisle and look at the array of products that are presented to you. As you walk you will recognize what most of the products are based off of the packaging. Notice how bake goods tend to use the colors of red, blue, and brown. Soaps and detergents will make good use of horizontal stripes, while pet foods will make use of checkerboard schemes. These distinctions are based on a design strategy that strives to develop cognitive responses to images and color. While there are many key issues to consider during the strategic process of designing there are also 10 fundamental criteria points to consider while executing a corporate identity that will last the test of time.