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Xath Cruz
1,402

Xath Cruz has been working for the advertising industry for more than a decade, handling all sorts of accounts - from international blue chip clients to start ups holding office in a stinky basement. However, her real passion is writing screenplays and books.
She also loves the outdoors, hiking, biking, camping, running, and the open water. She's into sports, comic books, and is fond of everything weird and insane
She's also not sure why she's talking in the third person.  
***
Hire Me!
Services Offered:

Blog/Technical Writing
Website Content Writing
Content Management
Creative Writing
SEO
Graphic Design and Web Design
Research

I offer writing and marketing/advertising services. I also do Graphic Design and Web Design.
 
I have been in the advertising industry for almost ten years handling accounts like Philip Morris, Panasonic and Nestle.  I do a top to bottom planning which includes business plans, brand architecture and others. I used to work for DDB Worldwide, one of the biggest advertising agency in the world.I used to work for the President as part his economic development team and as a speechwriter. I have ghostwritten two books on social media. One on monetizing social media and the other social media strategy on the outsourcing industry. I have done numerous academic papers and presentations. I have written for a site related to Law, Social Marketing/Media and Advertising.I am also a professional screenplay writer. You can check my profile in IMDB - http://www.imdb.com/name/nm2408841/ (that's my real name).
I also do SEO. My site is consistently in the top 3 page 1 of google search results.
PM me for rates.
 

Recent Posts

What do you want to see?
Business & Money
by Xath Cruz
3 years ago
Why Small Businesses Remain Small:The Case of a Terror Boss

The biggest reason small businesses remain small is the owner's small business mindset. They think like a small business owner, operate like a small business and set small goals.

Travel & Places
by Xath Cruz
3 years ago
Guided Tours vs Independent Tours

More than a decade ago, in my very first out of the country tour, I decided to do a guided one because I had no idea what to do. I was with my whole family and I wanted things to go smoothly. I never did it again but I also don't regret it. That first guided tour gave me an idea on how to do things and my succeeding trips were better because of what I've learned there. This article is dedicated in helping you decide whether you would rather go on a guided tour or an indpendent one.

Business & Money
by Xath Cruz
4 years ago
10 Commercially Successful Kickstarter Crowdfunding Projects & Lessons You Can Learn From Them

Here are top 10 Kickstarter Crowdfunding Projects that have had the most commercial success. New product innovation is all over Kickstarter. As far as products go, the best Kickstarters range from pet fish that grow basil to a toolbox that fits on your keychain. And these products are all made possible for the public by the public, thanks to internet crowdfunding.

Business & Money
by Xath Cruz
4 years ago
Market Insights: How It Is Created & Examples

Market insights remain to be one of the most difficult things to crack when creating a marketing plan. Clients often don't understand its value especially when you are presenting the wrong insight. Marketers don't know how to get it especially when they don't know what it is and how important that is. Below are some of the best market insights I have ever encountered in my career and what kind of marketing campaign or brand positioning it created for the client.

Business & Money
by Xath Cruz
4 years ago
Marketing Strategy Planning Processs Used By Practitioners

You will find many marketing plan samples online but most of those were done by either self-proclaimed marketers who never had solid marketing experience or academicians. This series will show you actual market

Business & Money
by Xath Cruz
4 years ago
Effective Marketing Plan Part 2: Insight, USP, Main Message, Consumer Benefit

This is Part 2 of Marketing Planning Process. Many digital marketers online never experienced solid marketing planning process. This is why there are so many digital marketers lack the "sophistication" that other more experienced marketers have. That becomes evident when they create marketing plans. This series of articles will teach you the marketing plan formats the industry uses.

Business & Money
by Xath Cruz
4 years ago
Marketing Planning Process Part 1: 3Cs

Many digital marketers online never experienced solid marketing planning process. This is why there are so many digital marketers lack the "sophistication" that other more experienced marketers have. That becomes evident when they create marketing plans. This series of articles will teach you the marketing plan formats the industry uses.

Lifestyle
by Xath Cruz
4 years ago
Botswana Diamonds: The Right Diamond for Engagement Rings

Many couples are now turning to Botswana Diamonds as their preferred diamond for their engagement rings. This is because Botswana Diamonds are not conflict diamonds. The diamonds are mined using right labor and environmental practices. Revenues from it benefit both the investor and the country of Botswana.

History
by Xath Cruz
4 years ago
Earth Day History and Impact

Earth Day History seems glamorous but the real measure of success should be on actual impact. The problem is that measuring the impact of Earth Day is probably close to impossible simply because there are too many participants that create their own movements as a group or as individuals. However, there may be some indication via international and national legislations.

History
by Xath Cruz
4 years ago
Biggest Earthquake in History

The earth's crust, the deepest layer of the Earth, is like made of separate pieces that keep moving around slowly. These pieces are what we call tectonic plates. The edge of these plates is what we call faults. These pieces sometimes move and bump each other. Since the edges of these plates aren't smooth, they get stuck. After a time, these plates will unstick, that's when an Earthquake happens.

History
by Xath Cruz
4 years ago
History of Advertising: Important Milestones

Advertising began earlier than you would think. Back in 2000 BC, the Egyptians carved notices on steels These notices were not necessarily to sell something but to announce or give warnings. This effectively became the birth of advertising. Continue reading below to understand how advertising progressed.

Business & Money
by Xath Cruz
4 years ago
How to Use Your Customers as Sales Agents

From Zappos to Nordstrom, the one common thing is their respect towards the lifeblood of their company, their customers. At an age where it is so easy to revert to technology to get things done, they prove that nothing beats personal customer service. Small businesses and start-ups could learn a lot from them. Instead of spending money on marketing, start putting your effort on the core of your business. Marketing will follow.

Entertainment
by Xath Cruz
4 years ago
10 Best Performances in America's Best Dance Crew

Although I like Hip Hop, I was not blessed to have enough swag to pull it off. Ergo, I am deduced to become a dorky fan who watches from the side line. I love the culture and its history. I know that if everyone will take the time out to study it, they will fall in love with them too.

Entertainment
by Xath Cruz
4 years ago
9 Short Films on YouTube You Should Check Out

There are a lot of great full length films on YouTube but there are also a lot of great short films. If ever you need to pass the time but don't have the full two hours to devote on a movie, check out some of the short films below. Some last for less than a minute and some are more than 10 minutes.

Lifestyle
by Xath Cruz
4 years ago
34 Reasons Why I'm Still Single at 34

While I watch the hand of the clock reach 12 and the world is still asleep, I suddenly realized that I am exactly in the middle of my 30s. I know that by the time world wakes up several hours from now, friends, relatives and people who think they matter to me will start calling me to ask the legendary question: Why are you still single?

Business & Money
by Xath Cruz
4 years ago
Career Change at 30

Career Change at 30 is like giving up your whole life. Giving up a career for another is like giving up a warranty to lifestyle and survival. I was in a lucrative advertising career that was paying me enough to pay for two cars, send my family to vacations...

Business & Money
by Xath Cruz
4 years ago
Preparing for Downtimes

Once in a blue moon, the unimaginable happens, Facebook goes down. That's a reality check. The message is clear. Even Facebook can't save itself from a downtime. If that is so, the only thing left for you to do is plan to minimize the damage when a downtime occurs.

Health
by Xath Cruz
4 years ago
Targeted Chemotherapy: Increasing Results while Limiting Side Effects

Targeted chemotherapy is the newest development in the fight against cancer. In relative terms, the treatment isolates a tumor through blood vessels and delivers a high dose of chemotherapy to the isolated area.

Business & Money
by Xath Cruz
4 years ago
Email Marketing Showdown: MailChimp vs Emercury vs Greenrope

Mailchimp recently increased their "freemium" service limit to 2,000 monthly emails, effectively reaching out to even more small businesses, new entrepreneurs and new marketers. The move comes right around the same time new studies about email marketing came about revealing it to being the most effective marketing tool. if you do it right.

Entertainment
by Xath Cruz
4 years ago
The Tragedy of Being Superman

Before the youthful angst of Spiderman took over the contemporary superheroes culture, before the complicated relationship and sexy rebellion of Wolverine came into light, before the cute arrogance of Ironman dominated the fantasies of love sick young professionals. there was Superman.

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