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Using Keywords

By Edited Nov 13, 2013 1 2

Many writers are unaware of the importance of using keywords to an article's success. Or they may be aware, but they think they need to destroy the beauty of their writing with tons of keyword placements, so they stay away from them all together. Taking the time to learn about keywords, why they are important and how they work will really pave the way to your success. Reading this article is a good start, but make sure your learning continues. You will find that keywords are not as tricky or creativity-sucking as you may think!

Develop a list of related keywords to your article

Think about your article theme and your goals for writing the article in the first place. Then say to yourself, "If I was going to search for an article like this on a search engine, what would I type in?" Your answers to that question are your potential keywords and key phrases that you should start researching. It's not about what you think your article is about, it's how people will search for an article like it that matters. You need to become a master of search behavior, so you can best position your articles to be found and read!

Two great places to use with your keyword research:

  • Google Adwords Keywords Tool

    Here you can type in your initial keywords to research and learn how often that keyword is organically searched on Google and how competitive the keyword is in Google AdWords. Your goal is to find a keyword with high traffic and low competition. Those are the keywords that can help you land on page one of the related search, meaning more visitors to your article. But it doesn't stop there...

  • Market Samurai

    This is the GO TO keyword analysis tool that can help you really pinpoint the keywords that can generate revenue for your articles. If you are serious about your keywords and generating revenue for your articles, Market Samurai is a must. The price is worth it as it pays for itself multiple times over.

Build your keyword or key phrase into your title and first sentence

Yes, this step does control some of your article language and title creativity, but it is integral to making sure your content is found. Search engines weigh your article's title and first sentence heavily in their ranking algorithm, so for the most effective search engine placement you need to get your keyword front and center. Place it directly in your title and early on in your first sentence, within the first 10 words. If it's a key phrase, use the phrase in its entirety, not broken up by other words. It loses its impact if it is broken up; in fact it becomes a different key phrase altogether that may not have the same search engine impact.

Layer your keyword or key phrase throughout your story

You do not need to go overboard! Some writers, when they hear this, think they need to place the keyword in nearly every sentence. That's far from the case. The proper keyword density is around 1 - 2% of your article's words. If you layer your keyword in too much, it can actually have the opposite effect than you want!

These best practices will help you begin your journey to using keywords effectively, but make sure it doesn't stop there. Be sure you keep learning as there is a lot more to keywords and how they can benefit your Internet marketing strategies.



Sep 3, 2012 9:02pm
Great advice on keywords, especially for just getting started. Do you now if you have to pay to sign up for Google AdWords? Thanks!
Sep 4, 2012 11:08am
AdWords is free to sign up for, but you can actually use the Google Keywords Tool without having an AdWords account. Having an AdWords account just makes it so the captcha is removed.
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