In terms of getting your website to rank high in the search engines results, most webmasters try to compete for the most searched keywords, typically those with big traffic. In theory, ranking for these high-volume keywords will result in a flood of visitors. However, in truth, trying to get a site ranked for such high volume keywords is often a losing proposition, especially if you have just launched your website. Newer sites are at a huge disadvantage, since the top results are already investing tremendous resources in order to claim their position atop the search engine pages.
But don't be discouraged, as there are plenty of keywords for which your site can rank, and will provide more than enough valuable traffic. These are sometimes called long tail keywords. Rather than use a simple one word search term, long tails are very unique, multi-word search terms which specifically describe your online products or services. Although long tails are the source of much less traffic, the users are highly targeted and very valuable. Here are some more benefits of long tail keywords.
It is far less challenging to rank well for a long tail keyword. Since long phrases are so unique, there is literally an infinite number of long tail keywords, and as such the number of sites vying for them is much lower. Many of the large sites focus their efforts on the high volume, generic phrases and do not invest much time on long tails. And, while it is true that long tails do not get searched as often, the users who are searching for these phrases are highly targeted and much more likely to have an interest in your website or product. Users who arrive at your page from generic search phrases are less likely to get value or use from your site.
Publishing multiple pages will give users more incentive to visit your site over and over. Since each page of your site is tailored to a specific long tail keyword, you need to publish as many pages as you can. Although this does mean putting in more work, it will be worth it in the long run. The major search engines love websites that have abundant content which is constantly updating. They evaluate sites like these as highly organic and, in theory, more valuable to a potential visitor.
When it's all said and done, focusing on long tail keywords increases the chance that interested users will find your website. This holds true for companies with a product to sell or content sites which focus on articles and blog posts.
In terms of getting your website to rank high in the search engine results, most
webmasters try to compete for the most searched keywords, typically those with big
traffic. In theory, ranking for these high-volume keywords will result in a flood of
visitors. However, in truth, trying to get a site ranked for such high volume
keywords is often a losing proposition, especially if you have just launched your
website. Newer sites are at a huge disadvantage, since the top results are already
investing tremendous resources in order to claim their position atop the search
engine pages.
But don't be discouraged, as there are plenty of keywords for which your site can
rank, and will provide more than enough valuable traffic. These are sometimes called
long tail keywords. Rather than use a simple one word search term, long tails are
very unique, multi-word search terms which specifically describe your online
products or services. Although long tails are the source of much less traffic, the
users are highly targeted and very valuable. Here are some more benefits of long
tail keywords.
It is far less challenging to rank well for a long tail keyword. Since long phrases
are so unique, there is literally an infinite number of long tail keywords, and as
such the number of sites vying for them is much lower. Many of the large sites focus
their efforts on the high volume, generic phrases and do not invest much time on
long tails. And, while it is true that long tails do not get searched as often, the
users who are searching for these phrases are highly targeted and much more likely
to have an interest in your website or product. Users who arrive at your page from
generic search phrases are less likely to get value or use from your site.
Publishing multiple pages will give users more incentive to visit your site over and
over. Since each page of your site is tailored to a specific long tail keyword, you
need to publish as many pages as you can. Although this does mean putting in more
work, it will be worth it in the long run. The major search engines love websites
that have abundant content which is constantly updating. They evaluate sites like
these as highly organic and, in theory, more valuable to a potential visitor.
When it's all said and done, focusing on long tail keywords increases the chance
that interested users will find your website. This holds true for companies with a
product to sell or content sites which focus on articles and blog posts.
