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Using Long Tail Keywords To Generate Traffic

By Edited Nov 13, 2013 0 0

In terms of getting your website to rank high in the search engines results, most webmasters try to compete for the most searched keywords, typically those with big traffic. In theory, ranking for these high-volume keywords will result in a flood of visitors. However, in truth, trying to get a site ranked for such high volume keywords is often a losing proposition, especially if you have just launched your website. Newer sites are at a huge disadvantage, since the top results are already investing tremendous resources in order to claim their position atop the search engine pages.

But don't be discouraged, as there are plenty of keywords for which your site can rank, and will provide more than enough valuable traffic. These are sometimes called long tail keywords. Rather than use a simple one word search term, long tails are very unique, multi-word search terms which specifically describe your online products or services. Although long tails are the source of much less traffic, the users are highly targeted and very valuable. Here are some more benefits of long tail keywords.

It is far less challenging to rank well for a long tail keyword. Since long phrases are so unique, there is literally an infinite number of long tail keywords, and as such the number of sites vying for them is much lower. Many of the large sites focus their efforts on the high volume, generic phrases and do not invest much time on long tails. And, while it is true that long tails do not get searched as often, the users who are searching for these phrases are highly targeted and much more likely to have an interest in your website or product. Users who arrive at your page from generic search phrases are less likely to get value or use from your site.

Publishing multiple pages will give users more incentive to visit your site over and over. Since each page of your site is tailored to a specific long tail keyword, you need to publish as many pages as you can. Although this does mean putting in more work, it will be worth it in the long run. The major search engines love websites that have abundant content which is constantly updating. They evaluate sites like these as highly organic and, in theory, more valuable to a potential visitor.

When it's all said and done, focusing on long tail keywords increases the chance that interested users will find your website. This holds true for companies with a product to sell or content sites which focus on articles and blog posts.

Using Long Tail Keywords To Generate Traffic

In terms of getting your website to rank high in the search engine results, most

webmasters try to compete for the most searched keywords, typically those with big

traffic. In theory, ranking for these high-volume keywords will result in a flood of

visitors. However, in truth, trying to get a site ranked for such high volume

keywords is often a losing proposition, especially if you have just launched your

website. Newer sites are at a huge disadvantage, since the top results are already

investing tremendous resources in order to claim their position atop the search

engine pages.

 

But don't be discouraged, as there are plenty of keywords for which your site can

rank, and will provide more than enough valuable traffic. These are sometimes called

long tail keywords. Rather than use a simple one word search term, long tails are

very unique, multi-word search terms which specifically describe your online

products or services. Although long tails are the source of much less traffic, the

users are highly targeted and very valuable. Here are some more benefits of long

tail keywords.

 

It is far less challenging to rank well for a long tail keyword. Since long phrases

are so unique, there is literally an infinite number of long tail keywords, and as

such the number of sites vying for them is much lower. Many of the large sites focus

their efforts on the high volume, generic phrases and do not invest much time on

long tails. And, while it is true that long tails do not get searched as often, the

users who are searching for these phrases are highly targeted and much more likely

to have an interest in your website or product. Users who arrive at your page from

generic search phrases are less likely to get value or use from your site.

 

Publishing multiple pages will give users more incentive to visit your site over and

over. Since each page of your site is tailored to a specific long tail keyword, you

need to publish as many pages as you can. Although this does mean putting in more

work, it will be worth it in the long run. The major search engines love websites

that have abundant content which is constantly updating. They evaluate sites like

these as highly organic and, in theory, more valuable to a potential visitor.

 

When it's all said and done, focusing on long tail keywords increases the chance

that interested users will find your website. This holds true for companies with a

product to sell or content sites which focus on articles and blog posts.

 


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