There's Power in Numbers

Grouping together
Credit: Morguefile photo by loretteflame

The Power of Pinterest Group Boards

Pinterest is one of the best social media tools for helping readers find your articles. If you're not familiar with this massive site, it can take some getting used to. However, once you learn the ropes, it's a very fun place to spend some time.

A growing number of people, women especially, seem to be using Pinterest in lieu of more traditional search engines. This is why it's important to establish a presence there.

At last count, the site had more than 70 million registered users. But there are probably millions more now. Pinterest looks as if it's here to stay, and it also appears poised for massive growth. Right now, you don't want to miss out on this free and easy source of traffic.

One of the best ways to gain exposure for your articles is to find like-minded followers. Many people will follow you if you follow them first. It's important that you have followers, because, usually, these are the only folks who see your pins.

Pinterest, however, gives you a unique way to rapidly enlarge your circle of followers. This is in the form of group boards, in which you can pin your work to a board created by someone else. Instead of your pins being viewed by just your own followers, they are also seen by everyone else who's joined the board. Some of the larger boards have 50,000 or more participants.

Then, if someone from the group then pins something you posted, it's then seen by everyone who follows them.

You accomplish more in a group
Credit: Morguefile photo by MichelleFrechette-Ames

Getting on a Group Board

If you follow people because you are genuinely interested in what they put on Pinterest, and their interests coincide with yours, you can expect to get some group invites. Or, you can see what groups appeal to you and request an invitation.

Usually, the owners are very accommodating, and you'll receive an invitation message that you can accept or reject. If the board interests you, and it has a decent number of followers, you'll want to accept.

However, bear in mind that there's a limit to the number of boards you can have on any one account. But few of us will reach that 500-board limit. There is also a limit on your total number of pins, which cannot exceed 200,000. Although it will take a long time to hit this maximum, it's something to keep in mind. You don't want to invest a lot of time growing your Pinterest account, and your following, only to hit Pinning threshold.

You'll need to follow a group board before you can join it. Sometimes, though, the invitation process doesn't work. So the board owner will need your email address in order for you to become a member.

Some Board Owners Can Be Fussy

Board owners can invite and rescind invitations at will. This is why, if you join a group board, you need to follow instructions to the letter. Even if you do this, there are no guarantees a board you can access today will be available tomorrow.

I'm a member of several dozen group boards, including several of my own. However, every so often, I'll find a board has disappeared from my profile page. This means I'm no longer welcome to post. In each case, I followed the rules meticulously. With one board, I was a member for a few days, but hadn't posted anything. But, apparently, I was removed anyway.

Most of the owners I've encountered are great, and they don't wield such a heavy-handed approach. But since the most secure membership is on the boards you own, it's a good idea to create your own group boards. Once your board gains momentum, followers find you. That's because others like to get in on the action of a busy group board.

Finding Pinterest Followers

If you're just starting out on Pinterest, don't get discouraged. It takes time to gain a following. I've found that the best way to do this is to interact with others, by pinning their pins, leaving comments and following them. If you follow someone's entire set of boards, they will likely return the favor by following at least one of yours.

Just be genuine and real. There are a lot of spammers on Pinterest and most people seem to tire of them very quickly. Most people who use Pinterest are there to learn, and to share what they know with the rest of us.