For those those who know So Icey Entertainment, Gucci Mane and his protege OJ Da Juiceman spring to mind. Juiceman is still a serious player in the rap game, but there is another new face in the So Icey family who is making his own moves towards success; he is Waka Flocka Flame. From cities like Atlanta throughout the south, a young generation of rap fans has joined the Waka Flocka music movement. He has created a multitude of mixtapes like "Shootin The Breeze Cookin That Fire", "Lebron Flocka James" and "Ham Radio 5." He is considered by many to be one of the top emerging southern artists. Younger listeners often say that his music is "a movement that you need to experience to understand."

He touches the youth in the streets with his energy and empathy by providing them with music they can relate to. The musician Gucci Mane is the power behind Waka Flocka Flame's transformation into the next hot rapper on the So Icey Label. Gucci is showing him the ropes of the rap game at the moment. Having said that, Waka deserves a lot of credit for making the effort and having the dedication and energy that it takes to become a success. Some say that his songs are aimed more to guys, but Waka says he has more female fans. One illustrious piece of work by Flocka is the song "Go Duffy." Waka claims he was "screwing around" when he created the song, but it was a huge hit and garnered him high marks.

Other hot tracks by Waka Flocka Flame are "Flexxin", and "Hoodrich". He blends legendary sounds like those of the groups Trillville and Crime Mob. He aims to use his music to energize his fans and make them dance, particularly the ladies. Waka Flocka Flame moved with his family to Riverdale, Georgia from New York when he was nine years old. He thanks Radric Davis for opening up his heart to music and the whole new world of opportunities it presented to him.

Waka idolized professional football players and street kings as a child. He thought he would end up on a path to either basketball or selling drugs. Instead he found an outlet through which he can express his creativity and earn a living through producing and rapping. Waka Flocka Flame strives for authenticity in his music and hopes to transfer that experience to his listeners. He hopes that his fans can perceive his struggles and make a connection with his emotions through his musical talent. Flocka logs numerous appearances on mixtapes from 2009 and his career is steady down on the 1017 Brick Squad Label through So Icey Entertainment.

Like other southern artists with a movement such as: Lil Boosie, Nicki Minaj, Gucci Mane, and Lil Wayne, Waka considers himself to be "like a brand new southern style N.W.A.". He says, "I'm in my own lane, I'm rapping my own way, doin' my own thang. I guess what I say is real, so people respect it." It's worth it to check out Waka Flocka Flame and get familiar with the avatar of a new generation of hip hop in Riverdale Georgia.