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Web Analytic Tools, Getting What You Pay For

By Edited Jul 3, 2014 0 0

While there are many free Web Analytics tools out there, most are good for smaller sites and blogs, while only a few, such as Yahoo and Google are able to compete with the big dogs. If you are looking into web analytics for your smaller site, these two might even be more complicated than you need. Something along the lines of CrazyEgg (which is technically a testing tool, but gets the job done), Whos.amung.us, or 103bees might be more suited to your needs.

There are two of the 'big dogs' that have been getting a lot of attention recently. Coremetrics won the TopTenREVIEWS Gold Award for Web Analytics, and Omniture won the Silver Award. Both of these tools are appropriate for only the most complex sites out there, as they can cost upwards of $2000 a month, but they are able to track things such as your Facebook applications and Twitter profile clicks. Woopra came out of its beta stage earlier this year, shocking users with its $30 a month or $300 a year fees, while another real-time tracking tool, Mint, with their $30 one-time fee per website, has continued to maintain its already steady reputation. If you want help setting up analytics tools contact a San Diego videographer and SEO company.

What it really comes down to though is this: who gives you more bang for your buck? And just because Google and Yahoo are free, are you getting 'what you pay for'?

With analytic tools, Google Analytics really seems to have a tight grip on the market. GA is so sophisticated that it is curious why so many people would pay for the tools at all. It seems that Google's large array of options and customizable reports are up to par, while you really cannot beat the cost. Google acquired Urchin 6 and began giving away their services for free, while shooting to the front of the market. Though there are no financial profits to this, it seems that the availability of Google Analytics has helped to create the market of analytic tools in general. Yahoo also made a big splash when it acquired IndexTools in early 2009, and was able to surpass Google's ratings in some enterprises, but Yahoo is still focused on some of the smaller businesses while Google is more attractive to larger corporations.



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