2012 is about to come to an end and we’ll all most likely see it out in a drunken haze and food-induced coma. As much as we'll enjoy having a rest from work over the holidays, it is still impossible to completely put the impending year out of your mind. A new year means lots of things including some reflection over the previous year and how you are going to act in the new one. One thing to consider is new trends and one thing that is affected heavily by this is your website. Tastes change as do customer’s needs. Here are some tips to ensure your website keeps up its quality in 2013.

Responsive Web Design

This is something that will soon be essential to people who want to ensure their website has maximum exposure. Over the last year, mobile web use has become more and more common. Tablets and smartphones are everywhere and this highlighted a problem with some sites. They were not optimised to be displayed properly on various platforms. What worked on a normal computer looked warped or out of shape on a phone.

Having a responsive web design means that your site will instantly make the necessary alterations to ensure it looks great on whatever it is viewed on. As people spend more money online through their phones or tablets it is becoming increasingly important to make sure they can do it easily on your site. This is probably one of the most important changes you need to consider if you haven’t done so already.

Creating Your Own Typography

While wanting your site to look good and have a fantastic user interface, you also want your site to be original. You want your site to stand out from the millions of others and especially from your competitor's. There are lots of different ways to do this, but using as much original content as possible is the best way to do this. So, you’ve got your own logo, designed the site yourself and all the other usual things; what else is there? You can create your own font.

This is becoming increasingly popular for a number of reasons. First of all, as mentioned above, it makes your site and branding more unique and therefore more memorable. It also means you can get exactly what you want. Choosing from a pool of pre-created fonts can often lead to settling for one rather than being really happy with one. Finally, you can be more artistic and adventurous. Many sites now use their fonts as much as for visuals as they do for conveying information.

Parallax Scrolling

This is a technique that has begun to appear more and more across the web over the last year. It essentially turns your website into a type of animation that is controlled by the user  scrolling up and down. It is basically a high tech version of a flip book animation. When done right it looks absolutely incredible and is an interesting way to show off products, deals and other info.

The reason it is so good is because it's immersive. A user comes onto the page and as they scroll they drag themselves deeper and deeper into the site. Unlike a video, they won’t miss any information because they can stop and go as they please. It is definitely something worth considering. Just be sure before implementation that it really does fit your business.