Numerous government programs were designed to make sure that people with disabilities can also take advantage of the internet. Legislators found it necessary to equalize opportunities provided in the web so everyone including the disabled and the handicapped can sell their goods and do trading online. The message from nngroup.com is quite clear – much information posted on the web does not meet the demands of users with disabilities. Socio-civic groups were the first ones to point out that the ecommerce real favors the strongest and the ablest members of the population but the internet is not good for persons with disabilities. While the state had been flooding research groups with taxpayers money to make sure that the internet is for all and that “no one is left behind”, there is one force which is improving the market and making the designs of free web templates more acclimatized to the needs of persons with disabilities. That force is the market. Without any commands from government officials or high ranking members of the academia, the market is creating systems to help the blind and people with disabilities because the incentive to create a website design for the PWDs is quite high. There is a market for it and creators are cashing in. In fact, hardware designers are also making good with their promise of creating better tools for PWDs for these people to access the internet. Braille and synthetic voice systems are created for the blind to understand document output. Web browser companies added features to help increase the text size or adjust spatial arrangements for people with low vision or dyslexia. In paciellogroup.com, the writer made mention of visual electronic cues created to help the individuals with hearing problems. The companies that created such special features were not commanded by some commissars, but they were motivated by the high demand for such products. Families with blind members would definitely want their blind members to be able to remain productive and happy.
Templates designers and professional website designers are also cashing in the latest demands for websites which is friendly to persons with disabilities. Individual website owners nowadays know that they can expand their markets to the PWDs because there is cash to be made. Online pharmaceutical companies are creating goods and products which could have buyers from the PWD communities. Online galleries and retailers of luxury goods are also modifying their websites because they know that they can sell their goods to rich PWDs. As discovered by one consumer and narrated in the website w3.org, one consumer discovered that on most new websites the colors were controlled by style sheets and that the customer could turn these style sheets off with his browser or override them with his own style sheets. He is color blind. The option to switch off the style sheets belongs to the user. The tools which made the same possible are made by private companies pursuing their own interests – profits and product promotion.
Now, is it proper to say that persons-with-disabilities are being left behind by current technological phenomenon? The answer is in the negative. The equalization of opportunity is brought about by market intervention and not some sort of programs created by ivory tower intellectuals. The online market is a free market which will eventually help people with disabilities.