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Website Optimization: Relevancy

By Edited Jun 24, 2016 0 0

In the world of online marketing, it's been said many times that "content is king." This holds true for any website. If you want traffic to find you organically through search engine results pages, then you need to provide fresh content to feed the search engine spiders.

Online entrepreneurs rely on the search engines to index their sites so that potential consumers can find their domain to purchase their items. This is true for minisites that sell info products, blogs, or even membership sites.

Search engines are frequently changing the way their spiders look for sites that match an Internet user's search. Online marketers have to optimize their websites in order to achieve the highest spots of the results pages. Content is king for this purpose, but you'll need to beef up your sites a little bit.

In order to be indexed more often and for a higher ranking, your content should contain relevant material. It's important to give your website visitors what they're searching for and not try to trick your traffic into clicking through on your link.

The content needs to not only contain relevancy in the topics of the article and the keywords relevant to a search, but the links provided within the article should relate the article's topic.

For example, if a website is about cell phones, then the articles should obviously relate to cell phones and their uses. Those articles would also need to contain links, either internally or externally to content relating to cell phones - more specifically to an article topic such as, "cell phone reviews."

If the links provided in the cell phone article goes to content about landline phone companies, they're not likely to be recognized as relevant to the search engines - even though you may have meant them to relate to each other.

A cell phone review article should point to another article or content about cell phone reviews. Relevant content in your articles are not only for the search engines, but also for your website visitors as well.

Getting the traffic to your site may be somewhat easy to do, but the difficult part is to keep them coming back. A visitor who could become a consumer will only gets frustrated if the links take them to places they weren't interested in going to.

This only hurts you and your business in the end.

Going back to the cell phone review article, a consumer who reads it is more interested in reading more information about cell phone reviews. If they're redirected to another article about landline phone companies, they're more apt to give up on your site and won't come back.

Losing one consumer isn't an issue, but the more people who leave because of this, the more possible sales opportunities or AdSense revenue you lose in the end. Plus, that one customer could have provided lifetime value to your financial security, and not just a one-time revenue.

Relevancy can mean several different things. You might create a website laden with broad content about a particular niche, like Internet marketing. Ideally, you want each page within your site indexed for its own search results.

Instead of just having your domain name show up in the SERPs, you want every single article and page within your site to show up. When you add inner-links into your articles or site content, don't just use the URL of the article you're linking to. Instead, hyperlink a relevant keyword phrase so that it carries more weight with the search engine spiders. This goes for links you direct from outside your domain, too, such as a blog account.

Don't stray too off-topic. If you want to be known as the one site that houses everything affiliate marketing, then try to rein in your content to that narrower niche and not attempt to cover the entire Internet marketing process.

Whenever you create content, always ask yourself how it fits into the rest of what your site has to offer. You can categorize the content separately, but to become an authority figure in your niche, show the spiders and visitors that you understand relevancy and how two ideas connect to one another. Unrelated content and links will become the "checkmate" to your business.



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