The people that use your website are really the whole point; employing a few tips to save them some hassle and improve their experience will leave them happy and make them more inclined to return.
Step 1 – Learn when your users want to skim and click or when they want to scroll
What I mean by this is to display information smartly when appropriate.
Skim and click, such as on a blog website or tutorial website, a list of tutorials should have a heading, a small amount of inviting text and an option to read the rest of the article and at the same time have the rest of the tutorials lined up underneath it.
Scroll, scrolling the entire article on the home page and subsequent ones wouldn’t be feasible in the slightest.
Where scrolling works best is when comments are being reader when reading reviews, if you have a reviews website where users submit reviews on a certain topic, product, service etc, why not let the reader read several full reviews on the page instead of seeing just a review title and having to click into to it.
Personally I prefer to scroll when reading reviews. If a lot of reviews has built up then pagination is certainly a better option than hiding some of the text.
Step 2 – Reply to your users comments
It’s cool when you comment on someone’s post or blog (or here at info barrel) and the writer replies. Particularly a blog that receives hundreds of comments.
Not only will your readers appreciate your comments but other readers like reading author replies to comments left by other readers even if they don’t want to comment themselves, doing this helps to invite more return visitors.
Step 3 – Don’t just blog for the sake of filling up your blog
This advice probably will fall on deaf ears, or eyes! But I’ll say it anyway.
Many sites just look to fill up space for the sake of it and leave a site filled with 1 out of 10 posts of relevance. Filling the rest with useless nonsensical posts. Of course it’s hard to come up with interesting useful material week in and week out