Much has been made in the last week or so about Google's changes to the algorithm it uses to rank websites.  For those who are new to these issues, Google uses a complex algorithm to rank websites for keywords and search terms.  The more Google likes your website, the higher you will rank in its search engine results, and this tends to result in more traffic.  Normally, websites perform search engine optimization (SEO) in order to improve their rankings in Google over time.  SEO, in general, involves an emphasis on keywords that are relevant to your content or business, images, cleaning up site design to make navigation easier, and the list goes on.  

disclaimer: SEO, and any explanations are extremely general and a bit rough.  There are countless SEO tactics, and by no means is SEO, or those who do it for a living, evil.  

In the past, there were those who would focus on SEO, without actually providing much in the way of meaningful content or a service of some sort.  Essentially, the sites were spam or spam like with an emphasis on everything but content.  With enough traffic and page views, these sites could make a fair amount of money through ad and product placement.  

The days of spewing content to fill a page, and then doing SEO around it appear to be over though.  In a blog post recently, Google explained the change to the algorithm and what it is designed to do.

It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

Many people have noticed that previous sites that consistently ranked in the top ten of Google, are now on the third or fourth page.  Others who were on the third or fourth page have suddenly jumped to the first page.  In essence, those who were steadily working on their sites and trying to provide solid content in addition to SEO efforts are being rewarded.

What does that mean for the bloggers, internet marketers or other internet business persons?  In short, we all have to be better.  Before anything else can take place, providing solid content, regardless of the market or niche, needs to take precedent.  Neglecting SEO is a bad idea, but the real SEO is in the content.  In conclusion, content is king in the new Google-verse.