You Spin Me Round Round

spinningtopWhen you first start doing business online, you begin to realize that one of the largest and most time consuming parts is creating content. Not only content for your website, but also articles that you can use to build your online presence. 

Your content and how useful it is goes a long way towards building your authority. 

The problem is that there is so much content you have to write. If you are building multiple niche sites, this task becomes incredibly daunting. 

For example, if you are using the common model of article directory submission, Web 2.0 site submissions (like InfoBarrel and Hubpages/Squidoo), as well as social bookmarking and creating other blogs to link to your site, you are looking at 30-40 unique articles right there, not to mention your site content. Now multiply that by however many niches you are trying to compete in.

So then someone invented article spinning software. This software takes an original article, and replaces most of the phrases and words with synonyms so that the result is an article with the same overall message, but completely different wording. 

Article spinning software can create up to 30 unique articles out of one article. Does that sound too good to be true? That's because it is too good to be true.

Here are the problems you run into when spinning your articles:

  • If you want a readable, high quality article to come out of your spinning, you have to spend a lot of time (sometimes hours) using the software to identify possible synonyms for every word and phrase in your article. So for a 500 word article, you probably have to identify synonyms for at least 300 words and 100 phrases. It takes a long time! However, you get 30-40 decent articles out of it. Not perfect, but pretty decent. 
  • If you want to minimize the time you spend spinning, you can do a one click spin and the software will spit out the spun article in about 5 seconds. The problem with this is that most of the time you can't understand the article anymore. It becomes gibberish that you have to read through and correct after spinning. I once tried to spin an article about dog toys. I forgot to ask the software not to spin the phrase 'dog toy' and the result was an article about sex toys. Thank goodness I had the sense to read back through it before submitting it anywhere.
  • The software costs money. It's not an incredible amount of money, but it's still a consideration. There are free services out there, but they limit your options.

Hold on! Isn't that spam?

crammedboxEveryone has a different opinion about this topic. Before I go on, I'd like to discuss the ethics of this process. What the software does is takes useful information, and rewords the information into 30 versions of that information. What you do then is give this useful information to as many people as possible. Unfortunately, google doesn't like the idea of you giving your useful information to as many people as possible. They want you to give it to one person. 

Google has a valid point in this. We don't want to come across the same content over and over because then it ceases to be useful. However, if your intentions are pure all you are trying to do is give your information to help as many people as possible and reach as many customers as you can. 

It is the same as retweeting, reblogging, etc. It's the same content over and over, but it's now getting distributed to a ton of people instead of just one person.

Therefore, I do not feel like I am spamming. If my original content is unique, useful, and relevant, I don't feel bad about finding a way to make that content available to as many people as possible. 

Stay tuned for a complete review of the most popular and relevant software on the market.