What is the best-selling soda in the world is an interesting question to many. There has been a war for years between Coca-Cola and Pepsi. Since the beginning of the soda coke the Coca Cola company had a monopoly on this soft drink. For years they were the main producer of the best-selling soda in the world.
Soft Drink War: Pepsi versus Coca-Cola
That was until the late seventies. Then PepsiCo (yes, the company behind Pepsi) came along. They decided it was enough with the monopoly position Coca-Cola had in the best-selling soda world. They made just as Coca-Cola a soft drink called coke and they made it even better.
And that was the start of a war. PepsiCo showed an advertisement where they made subjects drink the different types of coke blindfolded and, obvious, Pepsi came out the best. This resulted in a big hit on Coca-Cola, where Pepsi was a little time even the best-selling soda in the world.
Pepsi decided to hire celebrities as well, something Coca-Cola didn't do. This was a big hit as well, with stars like Michael Jackson. Coca-Cola hit back with a more sustainable ad strategy by sponsoring big events to show their brand name to a lot of eyeballs.
Eventually it was decided. Coca-Cola had their own researchers on the job and just as the Pepsi ad showed, customers like Pepsi better than Coca-Cola! They decided to change their formula by making their soft-drink a little sweeter. Pepsi took this as a white flag and decided they won the war! All the employees of PepsiCo got a day off and they were full of it, Coca-Cola was changing their formula because of them.
In the end? Coca-Cola did some smart things by inventing the Diet Coke and branching out to other soft drinks as well.
What is the Best-Selling Soda?
Now back to our question from the start: what is the best-selling soda? Based on rankings from 2007 this is the list:
- Coke. Yes, from Coca-Cola.
- Diet Coke. So Coca-Cola holds up the top two spots? Yes.
- Pepsi Cola. And then there is the good third.
- Mountain Dew.
- Dr. Pepper.
- Diet Pepsi.
- Diet Mountain Dew.
- Diet Dr. Pepper.
And that is where the list currently is. The answer on the question what is the best-selling soda is currently Coke and Diet Coke, so Coca-Cola is the biggest player in the soft drink world.
At least, this is the answer to what brand. If you look at what the best-selling type of soda is the answer has to be coke as well. As 8 out of the top 10 best-selling sodas exist out of coke, either diet, from another brand or with some cherry in it. Coke is always the biggest player. If you think Sprite is a good runner up, Sprite is from the Coca-Cola company as well. Fanta? Yes, indeed, a Coca-Cola product as well!
Coke is the best-selling soda in the world and Coca-Cola is the best-selling soda company in the world. And that is the answer to the questions what is the best-selling soda!