Most webmaster are not aware of the fact that web hosting plays an important role in search engine optimization. With the right hosting solution your website can rank high on SERPs. Unfortunately, deciding whether a certain hosting company is search engine friendly is not very easy and there are a number of things that you should consider before making a decision. Firstly, you must know about C Class hosting and it's importance. Secondly, you should be aware of the negative impact that downtime can have on your rank. Lastly, you should keep in mind that Google considers a site's loading speed while determining its importance. In this article I have tried to cover all these things in detail.
C Class Hosting:
If you own more than one websites then it is highly likely that you have interlinked all of them. But do you know that links from the same IP address are considered unnatural by search engines? That's right. Interlinking websites which have the same IP addresses can actually harm your ranking. This is where C Class hosting comes to rescue. In this type of web hosting the host provides you with several different IP addresses so that you can use a different one for each website. This way, if you interlink your websites, each link will carry maximum weightage and your organic traffic will soar.
Downtime can have a very negative impact on your site's rank. Even a few hours of downtime is enough to change your site's position on search engine result pages. Longer periods might even get it deindexed completely. You shouldn't select a company which doesn't guarantee atleast 99% of uptime. Downtime has other disadvantages as well. It leaves a very wrong impression on regular visitors and can decrease your credibility.
Recently website speed has started playing a vital role in SEO. You should try your level best to make your site as fast and response as possible. It is obvious that a underpowered and/or overcrowded server can cause slow speed. Therefore, make sure that your hosting company uses good quality servers and doesn't host too many websites on a single server. Dedicated server can yield the best results in terms of speed. If your site generates enough revenues then you should go for managed dedicated server hosting.
Most people are familiar with the basics of SEO but if you want your website to rank high for competetive keywords then you should try to go beyond the basics. The importance of web hosting should not be underestimated because it can make or break your website's search engine rank.