When you are making plans for marketing your website, do not forget the graphics are an essential part of the site. The graphics are important because choosing the right images and placing them properly can increase your sales efficiently and quickly. Chances are the graphics will be the items which will leave a first impression on your potential customers.

You have to ensure your site's image remains consistent. The location of your graphics and their quality are essential in having your site look professional and attractive. Even if by some small chance, you fail at every other element when you create your site, having graphics which look professional will help enhance the visualization of your webpage.


Of course the whole point of launching the site is to grab the attention of the public. This is something you cannot ever forget. Your purpose may be giving people information or attempting to interest them in a specific product. In either case, the site's content should be easy to read. This can be done by breaking your text up with relevant graphics that are well-positioned.

Doing this ensures your message will come across quickly, and in the process, you will not let the reader grow bored. Remember, the graphics have to compliment the text and help convey the message. People who look at your page should feel familiar with the site details from page one. Keep in mind that you only get to make that first impression once so it has to count.

The Format of Your Images

The formats most often used for graphics are GIF or JPG because they load quickly. JPG is used for pictures mainly, while GIF is typically used for logos, buttons, and menu bars. The latter choice is a lousy compression format because each time an image is saved then edited, some of its quality is lost. Of course this can be prevented by editing your original image using the manipulation software you initially used. Afterwards, the completed version can be saved as a JPG.  

Does Size Matter?

Each time a person goes to a web page, the entire site downloads on the computer that individual is using. When considering your download time, two factors are important if your site has large graphics. If the user has a connection to the internet which is not fast, it might take a long time for the graphics to load, and rather than stare at nothing, the user may move on to a different website. In addition, graphics require a great deal of bandwidth to load properly so if the site becomes well-known, you will need additional bandwidth to make sure all of your users have a fast download time.

If you have graphics which exceed 50kb, consider reducing their size. Do not think about centimeters, inches, pixels or any element by which your page could be measured. The truth is that screen resolution is not normally over 96 pixels per inch on the majority of technological devices which can display images and videos. Keeping this in mind, why would you use a graphic whose resolution is 600 pixels per inch?

Having websites graphics with a professional appearance is a factor which not only grabs users’ attention, but it will also set you apart from the other sites. Visually appealing images enhance your webpage and make it more popular. This popularity translates into an increase in revenue. If your site looks polished, your visitors are more likely to return. If your graphics lack quality or are positioned poorly, it could negatively influence your traffic.  

Making sure your graphics are sized and placed perfectly can be a time consuming task. If you feel unqualified or do not have the extra time, it may be more practical and cost effective to hire a professional to construct or alter your graphics.