What is PLR?
If you are involved in internet marketing these days, there is a good chance you will have come across private label rights or PLR products, especially articles. So what are they, and how should they be used?
Article marketing is still one of the best ways of promoting a website. The problem can be getting sufficient articles to do so. Unless you are very creative and able to consistently write articles on your desired topic(s) without plagarism, you may not have enough content to fulfil your needs. One alternative is getting ghostwriters to do your writing for you, another is PLR content.
PLR content is simply content that has no restrictions on its copyright or use. You can do anything you want with it, combine it, re-write it, make it into ebooks, without having to give any credit back to the original author. No royalties, no links, nothing. You can also quite often get it for free too.
What should you do with it?
Well, the first thing - and this may seem pretty obvious - is actually use it. However, most people do nothing with the content after obtaining it, and no matter how good it is, it's not going to do anything stuck on your computer.
Don't use PLR content straight out of the box
That is, publishing it without making any changes to it. As this is the easiest way of using it, it's the one most people will pick first. So, if you do the same, you run the risk of duplicate content filters picking it up, and, if you're submitting to article directories, it being rejected out of hand by editors. No-one wants several dozen identical articles on their site.
Rewrite the article
If you have more talent at writing, but need inspiration, you can always rewrite the article completely. This can be quite difficult to do well. You could also take the information from, say, five articles, and combine it into three or four new ones.
Writing several versions of the same article
This has a right way and wrong way of use. The right way is fairly powerful. You make several different versions of the same article, and submit them to different sites. This means every site has a different version of your article, and therefore, unique content. The wrong way is to write several versions of the same article, and submit every version to every site. This not only means that you have duplicate content anywhere your articles are approved, you also run the risk of annoying editors and getting your account deleted.