The job of a web designer has turned from an obscure niche for early adopters and computer nerds into one of major career choices, especially at the intersection of information technology, visual art and programming. There is no shortage of courses and schools that can help you get the right kind of qualifications and the industry standards are quickly improving. This means that web professionals have to be better prepared for the job than in the past and horror websites some people may remember from just a few years ago are no longer a common species. What do newcomers to this trade have to remember to stay off the collision course with surfers' expectations.

Navigation is critical for visitors since this is how they move around the site in search of whatever that is that they want to do. No matter whether it is information, a product or a download page that they are looking for, the way you link your pages and make it possible to go from one to the other one logically is at the centre of their satisfaction. Navigation plays a crucial role in determining how difficult and how fast surfers can experience your website. Getting things wrong in this department can have calamitous consequences.

It is easy to get carried away with the possibilities of the visual presentation, but the truth is that when it comes to the website layout the simplest solutions are at the same time the greatest. Background should not be too flashy and distracting, because the main focus has to be on content. When it comes to the best practice for content, it is important to use the fonts that are commonly supported by browsers, which is another tactic that underscores simplification.

Speed is everything and the best web design takes into consideration all possible ways to optimize load time, so that users do not have to put up with long waits. What decreases you file is are operations like minimizing graphics, Flash and scripts or optimizing HTML and codes. It might be worth your while to research the possibilities of new photo and video formats, like Google's WebP, which have been developed to reduce byte size.

Good web design can be easily scalable as the priorities of the website owner changes as he or she continues to develop and confront the market. Your client might start as a mini mouse retailer, but with some luck, their operations can branch out into a number of other areas, products. Possibilities are endless on the Internet and the pace of change is breath-taking, so before they notice they are going to need a site which is a little different from their and your original concept. Web designers are required to think ahead and take account of these possibilities by developing solutions that are flexible enough to accommodate these new trends, but also stable enough to give their clients a sense of firm ground beneath their feet.