4G, or 4th Generation Wireless standard is a technology that will drastically change wireless sales and marketing communications in a profound way. Additionally it is generally accepted that 4G is extremely safe and will have mass adoption because it provides a detailed and safe IP (Internet Protocol) option. Users will delight in high quality internet streaming video and also "anytime, anywhere" voice in addition to data with a much higher speeds and greater bandwidth than prior generations, such as 3G.

The particular "anytime, anywhere" aspect of 4G technology is also referred to as "MAGIC," or Mobile Multimedia Anytime Anywhere encompasses international mobility, integrated instant solution and customized personalized services. 4G also employees SMART Grid technology: the ability to break up the data and send it through the least congested path to the device. Thus, fourth-generation wireless technological innovation will provide greater access to numerous new solutions including High-Def video through high quality high-data-rate wireless channels. 4G will not only use for mobile telephone specifications, but may also include several kinds of wireless broadband internet access transmission systems.

With a higher file transfer rates and broader data transfer usage capability, 4G engineers concentrate on providing seamless service around a multitude of cellular networks and systems. The ability to instantly switch from your home network to your 4G mobile network and then to your work network without any noticeable disruption of service is KEY.

When 4G was being developed, a group of international engineers known as the 4G working team, identified several targets of the fourth-generation wireless communication. Some of the benchmarks include increased data rate of 100 Mbps between any two points on the planet, seamless web and browsing connectivity allowing users to enjoy world wide roaming throughout multiple systems, and support for excellent multimedia.

The 4G will interoperate along with 3G systems and high speed broadcasting techniques. It also promises seamless integration a host of WIFI standards including WPA, which is likely what your home wireless network is using, to deliver instant internet.

The competition among 4G providers is fierce, the thought being that the first mover advantage will allow capture of the majority of the market. The Sprint Clearwire partnership 4G network is generally credited with being the first major nationwide US network, covering some 80 locations by 2010. NTT DoCoMo, a Japanese company, released Japan's first 4G network in 2010. While Verizon launched their 4G network in late 2010 and AT&T recently announced that they would heavily invest in rolling out their 4G network to most major markets throughout 2011.

Fourth-generation technologies, when totally implemented, will create new markets as well as opportunities for brand new and proven telecommunication enterprises. A 4G network, coupled with cell phones furnished with advanced High-definition capabilities including high quality multi-megapixel cameras, will open up the new pathways for of movie and video blogging using mobile phones.

One of the criticisms of these new data hungry mobile phones, including the iPhone, is that they burden mobile networks reducing quality and reliability for those who are on more traditional or less data hungry networks. 4G providers are therefore, looking at ways to charge higher data users more money for their use.