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What is Backlinking

By Edited Nov 19, 2016 0 0

Backlinking and its Role in SEO Marketing

Information Highway(69402)
Credit: Arabia Exchage Sourcing

Backlinking is very important if you are into Search Engine
Optimization (SEO). Someone who has been in the field for any length of time
will have at least heard of the term. So, what is backlinking? Backlinking
are links that direct traffic to a certain website. They are technically known
as inbound links or IBL, they indicate how important or popular your website
is.

Google tends to give high marks to websites that have a
whole bunch of backlinking of very good quality. These websites that have good
quality backlinking are published more frequently than those which do not. When
you are backlinking, you should always remember to provide inbound to websites
that have similar content to your website. Remember that the more you relate
links with relevance to inbound, the higher quality you’ll achieve.

An IBL can be put into two groups, “No-follow links” and
“Do-follow links.” Links that are no follow is just a value used by HTML that
tells some search engines to not search the link. Links like this cause the
popularity of a website to deteriorate, which results in negative quality for
the search engine.

Alternatively, “Do-follow” links or tags are extremely
helpful and allow for the healthy growth of a website. These links positively
change the page rank. “Do-follow” links are almost always picked up by search
engines and they greatly increase your chances of Google picking up your
website as a top result. This will not only increase the traffic to your
website, but it will also lead to a greater chance of increasing revenue and
your business.

All of the success that a person has depends on the user and
the linking technique he decides to use when he begins to use IBL. One thing to
consider when you backlink and are trying to attract visitors to your website,
is the fairness of business. Running a business fairly is surprisingly a key to
running a good website and gives you even more chances to having your website
become the number one return when a search is made relating to the information
on our website.

While you are working with Search Engine Optimization, you
not only need an excellent backlinking technique, but you also need quality
links. Those quality links will foster the growth of your website by having
people be directed to your website through search engines. Once you start
providing good links to your website, and your business has been around for a
little while, your reputation alone will bring your number one returns when
someone does a Google search in your field.

One of the key things that a new business owner could do to
insure the success of his new website is to hire someone who is an expert who
is skilled in backlinking. Someone who knows how to backlink very well will be
much more effective at promoting and popularizing a website than someone who
does not backlink on a regular basis. Backlinking is a very important in running a heavily visited website.

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