Do you have an mp3 player such as an iPod? If so, you have probably downloaded or soon will download a podcast. This is usually content that you can download to your mp3 player for free off the internet.

Many people assume that an iPod or mp3 player is just for music. Although it can be used to listen to music, there really is so much more you can do.

Podcasting has practically replaced listening to audio CDs as it has given the listener thousands of options when it comes to having something to listen to. You can listen to podcasts on just about any topic imaginable.

Exactly what is podcasting and how can it benefit me?

The word podcasting actually comes from putting the words "iPod" and "broadcasting" together. The creator of the podcast would create a recording and turn it into an mp3 or mp4 format so that other people can download it to their iPods to listen to it away from the computer. Having the ability to listen and learn new things without being glued to the computer screen is a huge plus.

The publisher usually puts the podcast up on his website, but there are other places he should put it if he wants to get the most listeners. Sites such as or are great places to put them as well.

There are more podcast websites than these two, but they are by far the largest. There thousands of people could download his podcast giving him more potential website visitors or customers.

What is Podcasting's main benefit for the creator?

It has been proven that people are more responsive to what they hear rather than what they read. (I guess I should of made this article in audio huh?) Due to this audio is a better marketing medium than text. This is why so many website and product developers have been migrating over to podcasting as their main source of traffic and clients.

What is Podcasting's main benefit to the listener?

In a nutshell: convenience. Podcasting lets you listen to audio content and catch up on the topics you care about at your own convenience from anywhere. You will no longer have to sit in front of your computer screen. You could even listen to your podcasts while exercising, allowing you to get your information and stay fit at the same time.

In America alone, there are close to 22 million owners of portable mp3 devices, and a good 29% of them have, at one point, downloaded and listened to podcasts. This is a very encouraging fact for publishers, and this is a testament to how beneficial the podcasting medium can be for the users.