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What is a search engine - SEO Services

By Edited Nov 13, 2013 0 0

SEO services needed for search engine

So where are we in regards to the internet today? Technological changes have never ceased since the beginning of time.  The competition online for example is a direct result of such changes. Search engine algorithms, coding and their function has continued to beat the odds.  You have to think about it to put it into perspective. Why are some websites prominent on the first pages of search engines? What characteristics do they share? And in effect, what purpose do they serve? The simple questions this article tries to tackle, is what exactly a search engine is. The goal here is to briefly examine the functions of a search engine. By this date, you will find thousands or articles and resources on this subject.

Where it begins

When you end up using a search engine, you are given a page, not to mention a search box. Without the search box, it'd not be a search engine. The search box permits the user to enter what they are trying to find.  The aim of a search box is usually for finding something on the net. What can be fond online is diverse, deriving from materialistic items, virtual and non tangibles. Therefore the most important function of an internet search engine would be to return the most significant results for the searcher.  An seo firm might help analyze and be sure your site is significantt and relevant in the eyes of search engines.

The engine

Once you type in what you are searching for and click search, the internet search engine need to go trough its index of website pages. Even though SERP's (search engine results page) are displayed to the user, the internet search engine itself has to go undergo various calculations and instructions just before producing results. So let's have a look at what continues before a search is returned. Here are some terms best to familiarize yourself with; program, algorithms, an internet crawler/spider, search results indexer, Key phrases and stop words. Knowing these terms will help your understanding. So go ahead, using any search engine and find out what each term refers to if you don’t already know them.


Understanding the search engine in simple terms

So then what a search engine does, using the search box is to pick out keywords from what you enter in the search box. By means of those keywords, the search engine’s spider then goes throughout its index to try and return the most applicable web page to you.

The user is then the key to which pages get visitors depending on the returned results. Now it is important to understand that the searcher is looking for the most relevant website for the information he or she is seeking. Irrelevant web pages will not benefit from irrelevant keywords. The website will not benefit from the user conversion wise, neither will the user benefit (user-purpose wise).  


Evaluation and Conclusion

In essence, a website must be well optimized to get found by the search engines and although the dynamics are simple to understand, its requirements are many, intricate and delicate to deal with in some parts. Search engines play a fair game by laying out the rules. A search engine optimizer knows these rules but do not hold the key to top positioning as some may suggest. We looked at three processes, the beginning, the middle where it is processes and the end where the user is the deciding factor on which pages get visited. 

Search engine marketing and SEO are other dimensions to be researched and discussed later. These two aspects help get websites found on the various search engines. So now you know what a search engine is, does and how it does it. I have also explained that SEO (search engine optimization) and marketing are key for several websites ranking high on result pages. A firm such as SEO Services Plus cn help you get to the top. 

Search engine explained by Matt Cutts of Google



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