Because the results of consistent article marketing snowball over time, enabling you to accumulate greater and greater amounts of traffic to your web site, as well as sales, it has become one of the most popular ways to market products and services online today. When you consistently publish articles over a period of time, putting as many articles into circulation as you can, you really begin to see the power of article marketing. Keep the following tips at the forefront of your mind as you begin article marketing journey.

Your articles don't have to be very long.

You will maintain your readers' interest more easily when they don't have to plow through a thousand words of text. A thousand words is clearly too long, but you also don't want your articles to be too short. You need to give your readers more than just 100 words. The ideal length of your article is between 400 and 750 words. It is extremely important that your articles contain information that your readers can use. You don't want to fall into the trap of publishing useless information.

Originality is key.

Try not to restate information you find from other sources on the web; your readers want interesting and original, as well as useful, information. The best articles are the ones that are written in your unique voice and style, contain information your readers can use, as well as information that isn't available anywhere else. You also don't want to confuse you readers, so be sure your articles are easy for them to comprehend while you are giving them your unique and creative take on events.

If you select article marketing as a strategy to get traffic to your web site, expect to implement it over the long haul.

You are not going to see hoards of traffic beating it to your web site overnight, so you need to keep this fact in mind as you make your decision to pursue article marketing. It's going to take time, commitment, and most importantly, consistent effort to build traffic and sales. You can't simply write 10 articles and then quit. It is important that you continue to write and publish your articles as often as possible. A reasonable plan would be to decide on the number of articles you intend to publish every day for three to six months and stick to the plan, refusing to veer from this course regardless of what is going on in your life. You are not going to see the results you are looking for if you don't work your plan longer than three months. My recommendation is to write five articles every day, seven days a week. You could also write seven articles, five days a week, which gives you two days to rest. At the end of three months, you should have 500 articles, as long as you are publishing 35 articles a week during that time.

After three months, you should start seeing the results of your efforts, so much so that you will be encouraged to keep going until you reach your 500-article goal, even though you saw very little or no results at all during those first three months. Your traffic, as well as your sales, are going to blast through roof when you follow this plan. So now that you know the key to writing effective articles, what do you have to lose? Start right now!