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What the Microsoft Acquisition of Nokia Means for the Industry

By Edited Apr 30, 2015 0 2
Microsoft

Transaction Overview

At the beginning of the week, Microsoft announced it was acquiring Nokia's phones business along with some patents and services for $7.2 billion. The transaction breaks out to roughly $5 billion for Nokia's devices and services business unit, including its line of Lumia smartphones that run Windows Phone software. The other $2.2 billion is for a 10-year license to use Nokia's patents and mapping services, and includes the option to extend that license indefinitely. 

One of the most overlooked parts of this deal is that Microsoft is funding the transaction with its overseas cash.  Microsoft, like many large, multi-national corporations, has significant amounts of cash offshore that can be challenging to bring "home" for shareholders to actually realize the benefits. The deal structure is a savvy move to put this money to work for US investors that likely wasn't going to be coming home anytime soon. 

Windows Phone's $100 Bet

Industry Snapshot

When it comes to the mobile operating system that phones run on, there are only a handful of major players. According to Gartner, Inc., the top two operating systems are Android and iOS, which account for 90-95% of the smartphone industry. Android, which is backed by Google, is by far the largest player with roughly 79% of the operating system market share.  Apple's suite of iPhones run on its iOS platform and account for approximately 14% of the market.  The next biggest play is Microsoft's Window Mobile which was a bit late to the game and has just over 3%.  Blackberry has less than 3% and is expected to continue losing market share.

The other side of the industry is the device manufacturers.  Apple and Blackberry make their own devices while HTC, Samsung, and Nokia were the top independent device manufacturers.  It should be noted that Google acquired the struggling Motorola hardware unit in 2012.  Now with Microsoft's acquisition of Nokia, there are only two major smartphone manufacturers that do not have their own operating systems.

Steve Ballmer, Microsoft chief executive officer, stated in the company's press release, “In addition to their innovation and strength in phones at all price points, Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.”  Historically, Microsoft has been a software company but has struggled with hardware.  The Xbox is about the only major hardware success to come out of Microsoft.  The Microsoft Zune was a failed attempt to compete with Apple's iPod.  Surface is still alive but has struggled to make headway against the iPad and other more popular tablet devices.  When it comes to phones, Microsoft only had its strategic partnership with Nokia.  However, Ballmer has been vocal about his vision for Microsoft to make a paradigm shift to become a device and services company rather than simply a software company.  The acquistion of Nokia's devices and services business segment brings that operation and expertise in-house. 

Microsoft needs to make itself relevant in the mobile ecosystem as people have not taken them seriously in the mobile operating system segment for years.  This bold move shows that Microsoft is desperate to prove it is a legitimate and works to become a major play in the next generation of operating systems and the mobile devices. 

Nokia Lumia 1020, Black 32GB (AT&T)
Amazon Price: $339.99 0.0 Buy Now
(price as of Apr 30, 2015)
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Comments

Sep 10, 2013 9:09pm
tulaipaul
Brushing asides controversies, MS and Nokia, both have been failing to the meet the expectations of the users. In fact, they have remained much out dated when compared with the leaders. Now, we need to wait and watch how the market responds, mainly the mobile ad network companies. They have been publishing newer mobile apps that are compatible with iOS or Android. We need to see whether companies like appnext or revmob or admob comes up with windows supported mobile apps
Sep 12, 2013 3:50pm
philsellis
It'll be interesting to see how it goes. A struggling mobile business buys a declining mobile manufacturer. With the Nokia acquisition, Microsoft's hard work has only begun.
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