One of the most important lessons that I've learnt as a blogger, is the importance of using images. This might sound incredibly trivial, but it really does make a difference, not only because it looks more attractive aesthetically, which makes it more appealing to your reader, but images can also help you to really convey the message that you're attempting to get across.

It's fairly easy to find images online, especially through Google Images. However, this should only be your last option, because many images are subject to copyright, and the last thing that you want is to upset anyone, or find yourself on the end of a hefty lawsuit (I've honestly never heard of this ever happening, but you never know!). So, I strongly suggest using your own photographs instead.

For reviews, using your own images makes perfect sense for a variety of reasons:

  • It shows your readers exactly what the product looks like, both so that they know what they'd be looking for, and to ensure that they know exactly what they can expect from the product. Either in shape, size, colour or anything else that might cross their mind.
  • With beauty products, it's nice to include swatches on the back f your hand or arm, which will help readers decide if the colour is what they are looking for. Of course, colours don't always appear on camera as they are in real life, but cameras are becoming more accurate.
  • If you're reviewing, or selling jewellery, photos can help show the reader how big an item is, which is always helpful.

The photos you take don't have to be perfect, and you don't have to be a professional photographer to ensure that your blog looks great, but here are a few tips to help you:

  1. Try to buy the best camera that you can afford, and don't be afraid to ask questions. Remember the higher the Megapixels, the better quality the photo will be. Pay attention to whether it has a "close-up" feature, especially if you're reviewing smaller items. A Macro setting is also useful
  2. The great thing about current digital cameras, is that they allow you to try various angles, and in varying lightings, which allows you to find out what suits either you or the individual item
  3. Natural lighting is always best, because it helps an item look more natural especially in the sense of colours, so try to photograph items either in a well-lit room or outdoors.
  4. Remember that people like to see exactly what they're going to be buying, so don't be scared to put several images of the same item up in one post. Your readers will thank you for it.

Now, of course the pictures used here aren't relevant entirely to this post, but they show you how you could use photos in your blog, using varying angles, showing different aspects of the product.