Traffic is what we all want, right? Whether we're trying to make our entire living out of blogging, writing and affiliate marketing, we're trying to promote a business or we're simply trying to spread our message.
Traffic is almost the currency the world of running a website operates in. It is almost as if we need to have a huge amount of people visiting our site every day in order to make any waves on the internet, and it is assumed that the blogger with 10,000 daily viewers is doing better than the blogger with 100, and that the business owner with 5,000 visitors pips the business owner with 500.
It can be really easy to go all out for traffic. You've installed analytics or another way to track your progress, and you want to see steady growth day to day and week to week on your site, so traffic should be your focus, right? Well, yes and no...
Picture the scene. Tommy starts a novelty blog, full of funny pictures, humourous memes and awesome photos that loads of people want to comment on and share. Through social networks, Tommy's site has built up hundreds of 'likes' and followers, and every day he expects around 5,000 hits. He's doing alright. However, Tommy encounters problems turning those 5,000 people every day into any money at all. He's installed ad networks and puts affiliate links in his site, as well as trying to sell ads privately, but nobody seems to be clicking, and most importantly, he isn't making a penny. This is alright if you don't want your traffic to go anywhere, to click on your product or ad or to make you a few pennies, but with most site owners this isn't the case.
Contrast this with Simon. Simon runs a blog about building equipment, and really high end building equipment that costs a lot of money. He runs reviews, product launch announcements and other relevant articles, and his traffic is modest to say the least. He's tried to build up a following on social networks, but his subject matter isn't funny or exciting, and because of this, nobody seems to pay it much attention.
Is it safe to assume then that Tommy's site is doing better? No. Because Simon's traffic is targeted. When people hit his site it is relativelty safe to assume that they have a real interest in building equipment, and that there is a realistic chance that they will click on his links and make purchases, or click the links that advertisers have placed there.
Neither have the ideal balance, and in reality Simon's site will probably need a good amount of targeted visitors to be profitable, but 100 targeted visitors are often much better than 1,000 non targeted, and for this reason, the quality of the visitors to your site are far more important than the quantity. 1,000 uninterested visitors, not looking to click out or buy products, will do very little for your site.