Search Engine Optimization, or SEO, has become one of the most important elements of a business success, especially if said business is hoping to reach a wider audience than their local consumer market. This is because most internet users today begin their search for products and services online before they actually buy them, and most of these consumer begin their search through one of the three major online search engines. Making your company website search-engine-friendly is thus key if you want to make your business visible to potential customers. Hiring an SEO company that knows how to do its job well can be a great advantage towards achieving this goal. Of course, SEO services cost money. Thus many small business owners opt to do SEO for their website themselves. But before you decide whether to go with D.I.Y SEO or hire a professional, consider the following points.


Doing your own SEO can save you a lot of money. A good SEO campaign can cost up to several thousand dollars a month to maintain. If you're a small business start up, this can seem like a lot. Some of the other benefits of doing your own SEO work are that you get to keep full control of what content is on your website and what your online image is. You'll also get to learn a lot about managing a website and implementing online marketing strategies while you're at it.

However, keep in mind that this involves a lot of time consuming work. SEO is a continuous process. You must constantly update your site to stay competitive and continue uploading new on-site content as well as off-site content that relates to your website. This can be a bit straining and leave you with less time to handle other aspects of your business, which might mean having to hire more employees, cut back on expenses, etc.

Professional SEO

Hiring a professional SEM and SEO company, on the other hand, means that you don't have to worry as much about the online marketing side of your business. A good SEO will work every date to make sure your site is up to date and search-engine-competitive. They'll work with you to implement an online image that you are comfortable with and will update you regularly on the progress of your company's website. Of course, this will all cost money, but you'll be left with time to deal with other concerns such as handling the actual logistics of running your company.