Whether you’re trying to advertise your startup company or a large corporation, you need to have an effective online marketing campaign to do so. Creating a website with compelling content and advertising on social media platforms are effective ways to promote their product or services, but one of the most effective ways of getting the message across is via online video marketing.

According to recent studies, 60% of online traffic is generated by Internet users who watch online videos. If you check YouTube’s statistics on its websites, there are over 800 million unique users who visit YouTube every month, and over 3 billion hours of video are watched! Most companies are now utilizing online video marketing to reach their customers, producing videos that compel the reader to take action by sharing it with the people on their social networks, who then create awareness and generate traffic. 

If you’re still asking why online video marketing is important, here are five important benefits that show you why.

1.  Attracts a Large Audience

Online video marketing is a great way to let your customers know that you exist. There are so many other companies out there vying for attention on the World Wide Web that you need to be ahead of the competition. Most Internet users have a short attention span when it comes to reading and would prefer instant gratification. If your message is longer than a few sentences, odds are they’ll get bored and move on to something else that’s shorter and easier to read. On the other hand, online video marketing is a simple and speedy way of keeping your viewers’ attention, in a way that seems more like fun than effort. The key is to produce a video that has content that is compelling, interesting, could go viral and has the capacity to turn a potential viewer into a customer.

2.  Establishes Credibility in Your Chosen Field

When you create an online video to market your business, it gives your audience the idea that you are an expert in your industry. This will make people regard you as the go-to person. As such, you should always aim to produce videos that are informative and engaging, and not a blatant sales pitch.

3.  Helps To Inform and Educate Your Customers

Reading a text-heavy article complete with industry jargon is not something the average Internet user will do when learning about a new product or service. When you translate this information into a visual medium like a video, a user is more likely to remain engaged and interested if you explain to them the features and benefits in a way that they can understand. Producing an online marketing video is also likely to reduce company costs in the long run.

4.  Seeks To Foster a Trusting Relationship Between You And Your Customers

If there’s anything that turns off a customer more, it’s encountering a blatant sales pitch. While it’s no problem to promote what your company has to offer, structure your video in such a way that it defines a problem, discusses possible solutions and offers support. This will help you gather a large fan base as well as create a trust-based relationship between you and your customer.

5.  Makes It Easy To Reach Your Target Audience

These days, people who run businesses want to reap a large profit with the least amount of expense. Online marketing videos are a cost-effective way of getting the message across, and you can do this by uploading your videos to websites like YouTube and Vimeo for more exposure. In addition, the use of search engine optimization (SEO) taps into the use of relevant keywords that people will search for on Google, Yahoo!, and other search engines. The key is to achieve high rankings in the search engines, so that you are exposed to a wider audience.

This is only a condensed version of the benefits of online video marketing, but once you get the hang of it, your business can soon reap the benefits of your efforts without breaking the bank.