And What You Can do About it.
OK, so you’ve got a fabulous idea for a blog. You have a niche topic you’re passionate about and an account all set up on a blogging site. You figure you can make a little money at this blogging thing, so you’ve got your advertising and affiliate marketing set up. Now it’s time to sit back in the comfort of your own home and reap the rewards, right? There’s just one problem. Your blog sucks, and here’s why.
You don’t update it
It really doesn’t matter if you have the most amazing content in the world when you start the blog, people will quickly lose interest in it if you aren’t updating it regularly. In contemporary society news is traveling at 140 characters per second. People expect high quality information to arrive quickly. They don’t want to wait six months to hear about a topic that will have become ancient history by then. While there are topics that don't ever stop being relevant (tutorials, for example) you won't get repeat visits to your site if you aren't constantly updating with fresh material.
You don’t promote it
How can anyone read your blog if nobody knows about it? The best way to do this is to leverage the power of social media. Whenever you post something new or make a change to your blog, post a comment on Twitter, Facebook, or any number of other social media sites out there (even better, post to all of them). It’s simple to do, and with the sheer number of automated resources available to aid in this task there really isn’t any reason not to. Posting to social media drives traffic to your site, generates buzz, and boosts your site’s popularity.
Your content is unoriginal or of poor quality
People want information that is interesting and has information of value to them personally. Another big turn off for a lot of people is bad grammar and spelling. You should know the proper use of “Their”, “There”, and “They’re”. You also shouldn’t rely too heavily on the spell checker. Spell checkers are poor at finding words that sound alike but are grammatically and semantically wrong for the application in which they’re being used. (e.g. “They’re” and “There”, “two” and “too”, etc). A spell and/or grammar checker is a nice tool for catching most problems but it is a poor substitute for a human editor. While the occasional typo probably isn't a big deal a site riddled with obvious errors will quickly send your readers elsewhere.
The good news
The Internet is fickle. Something that was once popular quickly loses its shine as memes come and go. This can actually work to your advantage. You can fix the problems with your blog by:
- Updating on a regular schedule with information of value to your readers.
- Leveraging the power of social media to promote it.
- Generating quality content.
Once you’ve done these things people will start to come back. Naturally, it requires work on your part to make sure that your blog always stays fresh and interesting, but the Internet has a short memory, so even if your blog sucks now you can fix it, drive traffic to it, and enjoy the rewards of having it for years to come.