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Why Your InfoBarrel Biography is Important?

This article has been generously donated to InfoBarrel for Charities.
By Edited Aug 6, 2016 0 1

Reader Confidence

How many of you read an online article and ignore the author’s biography and picture? If the article topic is something generic or pop culture, maybe a general current news story, you probably ignore the author’s name, picture/icon and biography. That’s fine. However, if you are an author writing technical, scholarly, management, medical, or other similar content, it is beneficial to have a biography that implies you have some expertise, experience or firsthand knowledge in that discipline. Readers want to have confidence in the writer; so what can we do towards that end?

Writer's Hands

Knowledge and Expertise

When it comes to the knowledge and experienced based articles, as readers and researchers, we want to have at least a little confidence in the author’s knowledge of the subject. In these cases, new and repeat readers and web surfers look at your picture and read your biography; yes they really do. If I write an article on management, you should expect that somewhere in my biography there is a reference to having management experience or knowledge. When I read a medical related article, I often check to see if the author has some basis for claiming this knowledge. I’m not implying that if you don’t have a professional expertise such as a Doctorate (MD or PhD), Master of Business Administration (MBA), or Law Degree your articles and blogs will be ignored. It’s just that when you write multiple articles on a topic or discipline, you are more likely to get repeat readers, fans and followers if there is some mention in your biography stating outright, suggestion, implying or establishing your basis of knowledge.

Doctor

That is what we want, isn’t it?

Readers and readership; repeat customers; people that look to us as a reliable source of information. Therefore, these two things, picture and biography, create your reader’s impression of your work and what they should expect in your articles, as well as confidence in your expertise. If you have no picture letting us see your smiling face, no biography, and why you are valid source for information, why should your readers come back to enjoy more of your articles? It’s not just your articles affected by your picture and biography; your well written biography can be just the right thing to tip new readers toward other fellow InfoBarrel, and if impressed, the new readers may join us as contributors to InfoBarrel.

Manager

Credibility and Branding as an Author

Why should I be concerned about credibility and branding as an author? It’s one thing to have a lot of friends and followers on your site (InfoBarrel, Blog, Facebook, RedGage, or Tumblr page etc); it’s another thing altogether to have people seek you out to read your next words of wisdom or entertainment.

Credibility and Branding recognition: This is what your biography provides your readers and followers. The content of your InfoBarrel biography and accompanied picture go a long way in developing your readers’ impressions of you and your work.

  • Credibility: What makes you stand out in front of other writers as a confident and knowledgeable person in the subject of the article? This where the biography is very important; and if not in the biography, there needs to be some contextual reference early in your article so the reader has confidence in what you are saying.
  • Branding: This is the point of your success when your name and face are recognized for particular writing topic, content, quality, or style of writing, and as a qualified resource for specific information or specialty.

Profile Picture or Icon

Your profile picture is a part of your branding. It’s okay to change the graphics or picture, a subtle change from time to time can be good; however, your readers tend to get accustom to a particular image and once it sticks in their mind that image has become your brand logo.

Books

Let me give you two easy examples:

First, the famous and prolific author Stephen King. When you think of this author’s name your brain should automatically spark thoughts of the guy who writes scary novels. His name and face have become his branding. “Stephen King novels” have become synonymous with scary stories.

Second example: author Edgar Allan Poe, another writer whose name and face are synonymous with a particular type of content. When you see the name “Poe” on the screen you either start thinking Edgar Allan Poe, the poem “Raven” and scary stories (or you think of Poe the Panda in “Kung Fu Panda” cartoon – just a joke). Both King and Poe are recognizable around the world. Their faces can be shown on a page without their names and most people will recognize them quickly. Their faces have become their branding logo. When you see their faces, you have an expectation as to what might be written on the page: scary stuff, mysteries, haunting poems, maybe a historical period piece; but you don’t think of sports, music, or home decor.

These two examples, King and Poe, are excellent examples of authors that became “brand names” for scary stories as a result of publishing consistently good material. The authors did not start out as horror experts through a special qualification; it was their personal interest in the macabre and what frightens people. Neither of them became famous on their first publication; it took time, a lot of writing and publishing. Time and readership building with their readers made them “brand names” and established their credibility in the subject of scaring people.

Tweak Your Biography

As you continue adding articles of varying topics, you might want to tweak your biography by adding references that would lead a reader to an assumption of your knowledge and confidence in the subject matter. Consider listing your hobbies or interests in your biography if those are where some of your articles will be derived. If it’s not your "bio" – then consider adding a sentence or note in your article that would establish your source of knowledge or experience. For instance, if you write articles that cover current news stories, you might add that in your "bio": "I cover topics in current affairs, local and international news worthy stories." InfoBarrel gives you the capability to have multiple tailored signature/bio-blocks. For myself, I have three different signature blocks on InfoBarrel: one that describes my scholarly and humanities credentials; one for my management credentials; and one for my military veteran credentials. You don’t have to go to that extent, yet it has resulted in repeat readers for me in certain knowledge areas.

When you read an article about a particular topic, let’s use “fitness and health” for example, you want to know what makes this author knowledgeable or proficient in this area of interest. It doesn’t mean that the author needs to have a college degree in physical education or a medical degree; however, there should be something in the biography that builds the readers confidence that the writer has some legitimate knowledge or affinity for the subject. You might say that you have a background in fitness and exercise, served in the military, maybe you’re an athlete (remember to say what sport you are involved in).

Exercise

If beauty, make-up, clothing and style are the focus of your articles, you might say something in your biography indicating that your special interest in one or all of those areas mentioned. Consider stating that you spend a lot of your free-time reading and keeping-up with the latest trends in the social scene, Hollywood, Bollywood, reading health and beauty magazines, work at a beauty salon, a home-improvement junkie watching every episode of some television series on the topic. Be creative, just give the reader a hint or word in your biography that legitimizes your content.

Some Fellow Content Writers with Good Bios

When readers believe you are a legit resource for information; they will come back for more and more, and recommend your articles to other readers outside of InfoBarrel. To read a few good examples of biographies InforBarrel checkout the writers listed below:

  • Mary Carol[1]
  • Leigh Goessl[2]
  • RoseWrites[3]
  • DubeluWriter[4]
  • your friendly surgeon[5]

Final Word

You want your readers to have confidence in your words and recognize you as a resource on the topics you publish. You want them to come back for more. Although we content writers view ourselves as a worldwide family, to be profitable and successful, we need to draw-in readers from outside our community. Remember that we still must make our work recognized by the big search engines. The new methods used by Google take into account many factors to include matching biographies to the content. The better the match; the more likely your work will show up higher on the Google scale. We must draw-in readers through the many search engines scraping keywords and names across the internet. We will achieve more success and gain more profit as contributors when we inspire confidence in our current and future readers.

Some Fellow Content Writers with Good Bios

When readers believe you are a legit resource for information; they will come back for more and more, and recommend your articles to other readers outside of InfoBarrel. To read a few good examples of biographies InforBarrel checkout the writers listed below:

  • Mary Carol[1]
  • Leigh Goessl[2]
  • RoseWrites[3]
  • DubeluWriter[4]
  • your friendly surgeon[5]

Final Word

You want your readers to have confidence in your words and recognize you as a resource on the topics you publish. You want them to come back for more. Although we content writers view ourselves as a worldwide family, to be profitable and successful, we need to draw-in readers from outside our community. Remember that we still must make our work recognized by the big search engines. The new methods used by Google take into account many factors to include matching biographies to the content. The better the match; the more likely your work will show up higher on the Google scale. We must draw-in readers through the many search engines scraping keywords and names across the internet. We will achieve more success and gain more profit as contributors when we inspire confidence in our current and future readers.

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Comments

Nov 29, 2014 5:31pm
kellapat
Thank you, Cory! I appreciate your comments! Mary Carol
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Bibliography

  1. "Mary Carol ." InfoBarrel. 27/11/2014 <Web >
  2. "Leigh Goessl ." InfoBarrel. 27/11/2014 <Web >
  3. "RoseWrites." InfoBarrel. 27/11/2014 <Web >
  4. "DubeluWriter." InfoBarrel. 27/11/2014 <Web >
  5. "your friendly surgeon ." InfoBarrel. 27/11/2014 <Web >

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