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Why it's Important to Pin Articles by Other Writers

By Edited Jul 15, 2015 4 6
Pinterest is a busy place
Credit: Morguefile photo by rossanah

Pinterest is one of the best ways to drive traffic to your articles, blogs and websites. It's among the largest social media platforms in operation, and it's also morphing into a visual search engine.

Currently, there are more than 70 million users and this number is continually growing. The site is user friendly and very inviting. You can view millions of recipes and countless DIY or "do it yourself" pins, which provide pictorial descriptions of useful information, such as how to organize your cupboard or how to install new rain gutters.

One you "pin" an article to this massive site, it's often picked up and passed around. For the next day or two, you'll see a lot more traffic. In fact, your traffic will spike if you are lucky enough to get your pin on a group board with multiple posters.

Because Pinterest, which became available in 2010, has grown so quickly, some of its boards now have tens of thousands of followers.

Although new pins tend to get the most attention, sometimes older ones are resurrected. I'm always amazed at how some of articles I pinned long ago are continually rediscovered.

Months ago, I posted a picture linked to a Hub Pages article written by someone else. Hardly a day goes by when I'm not notified that, once again, it's back in circulation.

This leads me to the main point of this article. We should be pinning our own articles. But we also need to promote those written by other people. Here's why.

It's a Nice Thing to Do

The best reason to promote an Internet buddy's article is because it's a nice thing to do. It only takes a second or two to place a visual link on Pinterest. You never know what type of traffic this will generate.

Most people probably just look at the picture and stick it on one of their boards. But a fair number of them click through and read the copy behind the image. You'll see this reflected in your traffic stats in the first 48 hours, after your pin is initially passed around.

Some authors make special "made for Pinterest" images with overlying text, which they claim boosts their readership rate. One writer on Hub Pages reports she has received an astronomical number of visitors with this method.

I haven't tried this, but I do write a little message that says, "Click on the image to read the article." That's because not every Pinterest image is attached to anything else. Some are just text pins with no supporting copy. It's helpful to let people to know there's an article to read, if they're interested, so they know they're not being sent on a wild goose chase if they do decide to click.

Other Writers Will Return the Favor

If you support other people by promoting their work, most of them will return the favor. This a nice way to build a team spirit. Many people who work online conduct their business entirely from home. This allows us to avoid office politics, but it can be a bit isolating. It's nice to have virtual colleagues, and this is one way to build relationships.

Mutual pinning is also good business practice. The images you import to Pinterest, in general, are seen only by your followers. It takes time to get a following there, so you can help newer writers by pinning their work for greater exposure, if you have a larger readership.

Everyone has different followers. So when someone else pins your work, it will be appear to a new audience. If you tend to stick to one or two niches, your regular followers may be a little tired of hearing about it. I notice my traffic increases more when someone else pins my work.

Pinterest Will Help Your Traffic

Pinterest Will Help Your Traffic
Credit: Morguefile photo by gracey

Pinning Etiquette

Some publishers and affiliate marketers have run into trouble by pinning too many of their own pins. I've heard different advice, but one ratio that's recommended is one of your own pins to every 10 that aren't linked to one of your articles or personal websites.

Pinning the work of other writers here on Infobarrel will help you maintain a healthy pinning balance. It's also good to repin what you see on Pinterest. I've noticed that since I've been doing this, my following has greatly increased.

Pinning Also Helps the Platform

Since we're writing for a revenue-share platform, we're all invested in the long-term prospects of this site. Although the writer directly benefits from your pin, the site does as well, since advertisement revenue and affiliate sales are shared.

Search engines will notice this buzz generated by new visitors and respond accordingly. If the site is ranked higher, everyone receives more targeted search engine traffic.

So pinning another author's article ultimately helps everyone here, ourselves included.

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Comments

May 15, 2014 8:13am
ologsinquito
Hi mktoo7, thanks again for visiting one of my articles and providing some feedback.
May 15, 2014 5:14pm
Ruby3881
I do try to pin other writers' work, but I'm far from the 1:10 ratio suggested. I guess I need to work on that!
May 15, 2014 6:10pm
ologsinquito
I notice I get more traffic, and affiliate sales as well, when others pin my pins.
May 19, 2014 4:00pm
Lisa_W
Hi olgsinquito - I'm new to social media and learning the various protocols and best practices. I've created a new board on Pinterest called "Articles: Social Media" and this article is my first pin to it!
cheers
May 22, 2014 10:46pm
Larah
Thanks for this article ologsinquito, I will surely pin it on my board, even though I have just started with Pinterest and don't really have any followers. I guess if I'm becoming more active in that space, I will see the results.
May 23, 2014 4:29am
ologsinquito
Hi Lisa W and Larah, thanks so much for reading, commenting and pinning. It takes time to get followers.
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