Why should your business be on Twitter?
On 31st July 2010, Twitter reached a landmark as Tokyo-based Graphic Designer GGGGGGo_Lets_Go gave the popular social networking service its 20 billionth tweet, double the number of tweets it had received only five months earlier, of which had taken four years to reach.
What does this teach us?
That Twitter is growing rapidly, and with more users signing up, there is huge amounts of opportunity.
The Facts
- According to research conducted in August 2009, 41% of Tweets is Pointless Babble, 38% are Conversational, 9% have pass along value, 6% are self-promotional, 4% is spam and 4% are news-related.
- 600 tweets are sent every single second from all over the globe
- At the end of 2009, Twitter had 18 million users
Other Facts
- 160 characters forces users to be concise and to the point
- Follow, allows you to follow people and businesses that are relevant to your field of work
- Search users by interest/name to pinpoint a specific audience
- Include links to your blogs and websites, ensuring followers know exactly what you're upto
Twitter can help you introduce new clients to your business and everything that you stand for in a "right now" kind of way. It can also help your business form more personal relations with customers.
Here are a few tips, to help you get started on Twitter:
- Create a Twitter account, with links to your company blog and/or website
- "Follow" potential customers
- Update your Twitter Status everytime a new blog or article is written
- Keep your followers up-to-date regarding offers, productsand services
- Run Twitter-only giveaways to reward fans
- Be the human-being behind your brand
- Get to know your followers, and discover what they want/expect from you
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