I'm confident that my "extra hustle", my principal way to earn extra income, will one day be my main income source. It's my goal, in part because my time has become too important an asset to trade for money, but also because I've come to understand the power of ownership.
I have been blessed with a great career that has more than provided for me and my family. Having had such a great experience myself, I have, on occasion, seen a few talented people either under appreciated in the workplace or perceived as a threat to their less talented superiors. Some of those very talented people would become jaded and settle into their nice quiet places to hide until retirement, morphing into "yes" men, keeping their good ideas tucked away until "the boss" came up with them himself or asked for innovation. They'd work 60 hours a week while being paid for 40 and they'd settle for the annual "we couldn't do it without you" cake social that used to be a holiday party. They'd rinse down the bitter pill of their 2% raises with weak punch, all the while trying their best to at least appear grateful to have a job. The goal became surviving on a job they hated for as long as they could. â€‹I'm not willing to settle for less than what my effort's worth and neither should you, that is, if you're motivated, driven and ready to hurt a little. Why hurt, you ask? Because in most cases, it's necessary. I understand that this is not everyone's experience working a job, but the more I research people who are successful, I find a significant number of them created their thriving businesses out of having to adapt in tough circumstances. "You never know how strong you are until strong is your only choice..." - Bob Marley
Take the science behind body building. A muscle is worked to full fatigue and actually broken down. When that broken down muscle restores, it regenerates bigger in order to handle the load that broke it down. Your muscles grow bigger because of your workout that, over time, forces them to adapt to the weight you force upon them. It's uncomfortable, but it produces results. NO PAIN, NO GAIN. It's a metaphor for life, really. Hard work will bring results in any endeavor. The tricky part is targeting the hard work to get the results you want. "Sometimes the greatest thing to come out of all of your hard work isn't what you get for it, but what you become for it" - Steve Maraboli
I was taught as a child that hard work would always pay off. What I discovered later was, while working hard for someone else is noble and shows a great work ethic, working hard for one's self will pay more measurable results. I am not suggesting that anyone give less than their full effort on their day job. What I am saying is, your efforts to build something for yourself should not only match what you proudly offer your day job, but it should exceed it. It's not enough to work hard for someone else. I know a few hard working people who were shown the door when things got tough and they were told to not take it personally. After all, it's only business, right? Well, not exactly. It's only THEIR business. It's YOUR life. Decide what it is you'd like to achieve and began and plan to work towards that goal. If it's your intention to replace your day job with your extra hustle, commit to that and develop a game plan.
It's time to choose. You can keep your head down like some do, hoping to survive the day job they hate or merely tolerate or you can start today on the path to own your own business. Resources abound like never before. There are success stories all around us. We are out of excuses. Time to hustle.