A brand’s way of conversing to its audience is crucial to building overall awareness and recall. Print is an effective means to reach out and make your business known to customers.

Communication can be a complex process and every point of your strategy can make or break your brand. This is why every detail of the printing process should be meticulously attended to, including your choice of materials. 

Materials Make All the Difference

You can lay out the most enticing ads to your prospects, but choosing a low-quality material can spell disaster in your campaign. Try laying out a design targeted to elite customers, with all the sophisticated fonts and visuals.

From the end of the graphic artist, the design is perfect. Then print it out to flimsy and cheap-looking gloss materials. The results may not level up.

Choose among these materials before having your campaign materials distributed:

White Polygloss

This is one of the printing materials which easily absorbs ink. It has glossy, water-resistant qualities and is suggested for use outdoors. 

White Polygloss
Credit: laserinkjetlabels.com

Polygloss has a BOPP (Biaxially Oriented Polypropylene) consistency, which is resilient to all types of weather. This is one of the most basic materials around. It’s a practical choice for sporty and outback brands.

Polypropylene (PP)

This tough and flexible material is applicable for print lamination. It may be used for a variety of items and is quite mouldable. 

If you’ve got more creative ways of implementing your messages other than thin sheets of plastics, you can request a specialised supplier to deliver your mandatories. Say you’re launching a campaign on dog food. You can print your campaign message in Polypropelene formats of leash tags, dog houses and even dog carry-ons.

Credit: bloompromotion.com

Polypropylene is a popular choice not only for bottles and other plastic materials for a reason. If your layout requires more details, these print sheets can do the trick.  


Most would consider printing processes on polyester shirts. There are, however, different formats of having this material printed on. This material can now be made into sheets of printable films and can give out a classic look for your collaterals.

Polyester can sync well with your communication message if you’d prefer brilliant inks and dyes on a matte finish. 

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You’ll simply need to be more discerning to gauge your type of brand positioning (whether you’re catering for the practical, lifestyle or even the sports-centric market).


This is another classic fabric to consider for silk-printing. You can also ensure your area’s safety as this material is naturally non-flammable. This is good for fashion and stylish brands.  

Since this material is usually sensible for clothes, you’re sure your communication material will last even after your campaign launch. This material also imbibes a natural feel to your communication message as the ink doesn't seem forced on the silk sheets.

Credit: security-exp.net

Brand perception is developed through exquisitely-made communication materials. You are made by what your target audiences say about you. Make sure to start building opinions on the right foot, through using the most effective materials possible.