Women: Are they returning to the home front?

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By: J. Marlando


In our lives today we have watched the divorce numbers climb, the number of single moms increase and, in a great count of relationships, home life has become barren of the values that “home sweet home” once had. It is my desire to show how this all came about and then make projections of positive changes that I believe are occurring in our times. I hope the interesting reader will explore the past with me in order to better understand the present and will explore the present with me with an open mind…and heart.

A Brief Overview of the 1950s

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In the U.S. the 1950s are traditionally called “The Golden Years” and while they were for especially the middle-class they weren’t for everyone since stark poverty and hard times persisted for a lot of people during the decade. Still, things were much simpler than they are today. For one example, unskilled labor could still make an ample living and for another the medical profession was, by and large, still billing people based on what they could afford as opposed to the gouging systems of today by the pharmaceutical and insurance companies. It was not until 1947-49 that doctors stopped making house calls so there was still that human connection between doctor and patient that, in so many instances, is missing today. When I was a boy back in the1940s and got sick, the doctor drove to the house and charged five dollars for the visit. Well, as Bob Dylan would say, times, they are a changin’.

In any case, the point here is that the 1950s was, as we will see, of Home, Mom and Apple Pie; the last decade of national innocents.

The 1950s saw the first McDonald arches appeared and cars were given power steering; by 1951 only 9% of U.S. homes had television sets but that number just kept increasing. The shows were family orientated with memorable hits like “I Love Lucy Show,” “the Roy Roger’s Show,” “The Gary Moore Show,” and “The George Burns and Gracie Allan Show.” Daniel Marsh president of Boston University said, “If the television craze continues with the present level of programs, we are destined to have a nation of morons.”  Actually, Radio was still the most popular home entertainment for the very early 1950s but that would change within a few short years. By the mid-1950s just about everyone was sitting in front of the “boob tube.” Many people had a second TV set in their kitchen to watch during meals and if they didn’t, most ate in the living room with plates on a TV tray while memerized if not by the programing by the media itself.

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By 1953, however, Americans in general were feeling good about themselves and their world. Post World War II left men, women and children feeling victorious and undefeatable; the Korean War didn’t go that well but this didn’t diminish the pride and glory that the majority of the population shared.  It was also in 1953 that Playboy Magazine was launched with Marilyn Monroe on the cover with the promise of a nude as the magazine’s centerfold. The so-called “nude” was shocking back then but nothing compared to the sexuality that we find on television and the movies today. Anyway, in the following year our president, Ike Eisenhower, publically promised to give South Vietnam more help, a promise that the vast majority of Americans paid no attention to. Where the heck was Vietnam anyway?

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By 1955 Elviswomen(134834)Credit: www.ipodshows.net and Rock ‘N Roll became popularized and television programing improved with shows like Gunsmoke women(134836)Credit: www.oldtimers.netand later, Bonanza woomenCredit: www.tvcowboys.comIn so many ways the 50s, at least for most white Americans, were, by and large, like living in a Norman Rockwell painting—it was a time when the national unspoken pledge was to God, Home and Country in that order in those happy-day times that most people thought would never change,

As for dating, with few exceptions, young people never dreamed of “going all the way.” Sure some did but I am generalizing here:  Deep kissing and petting was what steamed up the windows at drive-in movies but youthful passion stopped there. In fact, in the back of the minds of most teenagers was getting married and having families of their own. Part of the American Dream was that marriage was expected to be forever with male and female roles well defined. Dad would work and Mom would tend to the home fires and to the babies.

Then the 1960s arrived with a leap into an unexpected modernism that was destined to change the culture itself. Norman Rockwellian-ism was, in a term, suddenly dead.

A Brief Overview of the 1960s  

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I have often said that it was not the booze or the gangsters that put the roar in the roaring twenties, it was the women. I’ll explain this a little later.

The 1960s started out feeling like an extension of the 50s but that was soon to change. Jack Kennedy was elected president—a president who quickly captivated the youth and was admired by a majority of other ordinary citizens. A major reason for the president’s popularity was that he began the Peace Corps. Ironically, at the same time, he was sending additional Green Beret troops to Vietnam. And, there was another kind of “war” going on nationally—the call for equal rights for America’s black population was in full gear. Prejudice against black people had always been widespread but it was dangerously so in the South. Then came the shocking news, America’s beloved sex-symbol, Marilyn Monroewomen(134848)Credit: www.complex.com mysteriously died in August of 1962. It was said she committed suicide but there were whispers that President Kennedy was having a love affair with her and perhaps her death had not been an accident after all.

This tragic story, however, was soon enough lost in the whirlwind of news about what was being called the Cuban Missile Crisis. The two superpowers—America and the Soviets—came within virtual seconds of creating a nuclear holocaust; in the turning of a couple of keys the world that people knew would be changed forever. How close did we actually come to showering each other with nukes? Historian Paul Johnson tells us that: “On October 22 all American missile crews were placed on ‘maximum alert’. Some 800 B47s, 550 B 52s, and seventy B58s were prepared with bomb-bays closed for immediate take off from their dispersal positions. Over the Atlantic were ninety B52s carrying m7ulti-magaton bombs. Nuclear war-heads were activated on 100 atlas, 50 Titans and 12 Minuteman missiles, and on American carriers, submarines and overseas bases. All commands were in a state of Defcon-2 2, the highest state of readiness next to war itself. If that war had occurred it is estimated that 500 million human beings would have been lost with the first missile launchings.


What does all this have to do with the subjects of this article? The Cuban Crisis, the coming that close to world destruction had changed reality. During the 1950s people lived in a world in which they trusted and planned for both the foreseeable and unforeseeable future. After the Cuban Crisiswomen(134849)Credit: www.dailymail.co.uk no one trusted the unforeseeable future anymore. The old idea is that you work, you save and one day you will retire to live happily ever after had been invalidated in the Nuclear Age. The turning of the world no longer belonged exclusively to Nature; it belonged to the whims of humans in powerful positions. And this is the underlying reason that the so-called “Now Generation” evolved. If our tomorrows to come no longer belong to us, we’d best enjoy the present. Enter the Love Children and Hippies. The slogans were simple and direct: “Make Love Not War” and “Turn on Tune in and Drop out.”

The old social standards, the moralities were suddenly left by the wayside by most virtually countless youth clad in gypsy looking clothing or sometimes nothing at all but body paint and a few flowers in their hair.

All conventionalism was challenged by this gigantic group of youth and not all the participants were kids. But it wasn’t only the nuclear war threat that had impacted the early 1960s. It was also the death of then beloved president. Jack Kennedy was assassinated in November of 1963.

One of the major responses to all the tragic times was the desire to simply have fun and make world peace the objective. A call from the youth of the 1960s was to stop having gender roles; that females could be ever as aggressive as males and males could be ever as passive as females; we were all the same after all and our differences are only apparent.

Then on a totally different level the call for gender equality came from a whole new and unexpected voice: the voice of Betty Friedanwomen(134852)Credit: www.thease.com.au a 42-year old psychologist yelling away in her book, “The Feminine Mystic.”

Most basically Friedan’s book told women that they were “unfulfilled” by the duties of being housewives and lacked real “identities” of their own. She failed to mention such fulfilling qualities as nurturing, loving and caregiving, Nevertheless, the book created a widespread response from both wives and single women who supported the idea that “housework” was indeed unrewarding and boring. This was to seed both the Sexual Revolution and the Feminists movements. In fact, by the end of the 1960s living together and one-night-stands were at a high; the old Victorian morality was gone, never to return!

This was not all a result of Friedan’s theories but rather more of a result from Helen Gurley Brown’s book, “Sex and the Single Girl.” The book was extremely forward and sexually shocking for the times selling 2 million copies worldwide in the first three weeks after it was released. And, the timing was just right: If you recall, I said that it was the women of the 1920s who put the roar in those times. Hem lines went up and a new morality weaved through the nation. What permitted this sudden surge of feminine sexually was nothing born out of simple social rebellion, it was that for the first time in history women were free to decide when and if they became pregnant. This occurred in 1921 or 1922 because the French diaphragm was imported and gained immediate popularity. In 1960, the birth control pill was approved for the market, now women were as free as men had always been to enjoy their sexuality without fear of unwanted pregnancy; they could now, by choice, be ever as frivolous and “fun” loving as guys and so as dresses rose to the knee in the ‘20s, the ‘60s would produce the mini-skirt. A new morality had naturally unfolded during these times.

A Brief Overview of the 1970s, through 1990s

The 1960s had proven to be the most enraged and outrageous in U.S. history. The race riots and winning of equal rights by blacks had been a long and often bloody struggle; the beloved leader of the freedom movement, Martin Luther King had been assassinated, as President Kennedy had been assassinated and presidential candidate Bobby Kennedy had been assassinated; Portions of entire cities had been burned down by protestors and the country’s most unpopular war had kept escalating. Also the 1960s had given root to the Sexual Revolution and the Women’s Liberation movements. Actually it was not only the “free love” attitude of the 1960s hippies that laid the foundation for the sexual revolution, it was a book published in 1966 written by Masters and Johnson: Human Sexual Response. It was the study of the physiology and anatomy of human sexual activities under scientific conditions. However, one of the major messages that the study projected was that “enjoying one’s sexuality” was a normal function of our humanness; that as long as sex wasn’t coercive, if it felt good do it. And quite suddenly all the old social mores most virtually went by the wayside.

During the 1970s women became ever as sexually aggressive as males had always been, it was pretty common for a guy to be approached in say a night club by a woman suggesting they go to her place and have a “one-nighter.” Yes, as said, this was not uncommon especially during the Disco era of the early ‘70s.

While the moon landingwomen(134856)Credit: www.ss2004-dresden.de of 1969 tended to return cohesiveness to most Americans the land nevertheless remained a place of divisions: There was the subculture of the hippies where drugs, sex and protest had become typical of the experience; you had the religious right condemning modernism and grandstanding both the old religious and social values; Most black and white people still segregated in the mind but integrated by law while inequality prevailed in any case. There were many older folks and more conventional people wanting to return to how it was in the 1950s, with family life being the center of American life, but millions of younger people were rejecting marriage during those unrestrained 70s and advocating living together as the positive alternative.

Then in 1973 the Vietnam War was ended and the two year American evacuation began—this had been a ten year old hot war that we failed at winning just as the French had before us. The American people on all sides of the political barbwire were stunned—Since W.W.II, most Americans had felt invulnerable to defeat, after all God was on our side…wasn’t he? During those 1970s religious zealots rose up warning the people that the U.S. had turned into a Sodom and Gomorrah while selling their notions of sin and salvation. On the other side of the temples and churches was a changed and changing nation, however; a less “uptight” and judgmental nation at least for multi-millions. Then when the war was at last over, the hippies simply disappeared; most had retreated back into the woodwork of conventionalism while life on the home front started its trek back to normalization.

The 1980s was a time when religion and politics began meshing…openly! The fanatic Reverend Jerry Falwell women(134859)Credit: christianity.abbot.comannounced to 18 million viewers that they were for family values and against abortion, pornography and homosexuality. “God created Adam and Eve,” he said, “not Adam and Steve.” He founded the Moral Majority and spent $3 million to oppose liberal senate candidates; the Righteous Right had been born and Ronald Reagan won the presidency in a landslide in 1980.

There was something else that signaled a more conservative change. However, the Movie Urban Cowboywomen(134860)Credit: www.selv.edu not only became an instant hit but changed American fashion instantly. Indeed, a movement of wearing western clothes stretched from California to New York—nearly everyone including the smallest children, who were wearing boots and cowboy hats; the mini-skirts were replaced by conservative, western wear dresses and jeans. This was such an odd and unexpected social phenomenon but one that was highly significant: the unconscious drive was that after the “crazy” 1960s, the wild and zany sexuality and protesting of the 70s, the people craved a return to the old ways—even a lot of the most popular dancing separated males and females. I believe that it is not too farfetched to say that on one level of consciousness or another, people had a deep yearning for such things as country roads and the simplicity and naivety of Norman-Rockwellian Americana; his paintings of the soul of a  people. No one seemed to pay too much attention to the growing number of street people during the 80s, the lost and forsaken Americans whose population was destined to grow.

The fashion movement didn’t take long to be forsaken and to return to the reality of the present; a time when rapid changes were occurring daily—the home computer by then had changed the way people lived; the U.S. budget was suddenly in jeopardy, yet Americans were spending, in a term, “like crazy.” Marriage was popularized; the American Dream seemed intact.

Then in 1993 Bill Clinton was elected president; in some ways life across the nation was feeling at least a touch of the financial security of the 1950s. One change that had taken place was that by then Mom was working away from the home just like Dad was. Home life, for the many, was something that happened on weekends…sometimes!

Clinton was a personification of modern morality—while he was truly an impressive president, at least in many ways, he kept us laughing with his sexual White House exposures. He became known for wetting his cigars in his lover’s vagina, something a man would have been flogged and put in stocks for in earlier times, much less a president of the good, old U.S.A. But these were the 1990s; most people were living in a reality where the only thing they expected was the unexpected. By and large, the general opinion was, what anyone did was their own business as long as it didn’t hurt or coerce anyone else. This was actually the earliest view of our founding father until corrupted by unfolding politics of the times.

Then a sudden change: Geroge W. Bush became our national leader; the choice of the Righteous Right and, from my view, an obvious puppet of big business. During his first year, however, the terror of the twin towers occurred. Anyone reading this article knows the rest of the story leading from 911 into the present and so we have reached the juncture where we can now more directly approach our subject: Are women returning home?

Are Women Going Home?         

I have taken this brief tour through recent history because I believe it is important to note how changing times and changing minds are interweaved: Even though a great many American women have always worked outside the home and yes, this includes wives and mothers of today's independent and self-reliant woman.  Indeed, the personality of the modern gal was rooted during the 1940 war years but made possible only by the social changes that occurred in the 1960s. It certainly is no secret that females have been made subservient and degraded by male dominated societies for thousands of years. Thus, most certainly, so-called women’s liberation was historically necessary just as other forms of fighting-for-freedom has always been. This comment, however, is not to suggest that radical feminism is not as fanatical and as absurd as male chauvinism! It is to say, however, that women absolutely needed to break the chains of their past so that they might construct a brighter, happier and more confident future for themselves. Unfortunately in many parts of the world this hasn’t happen but as the reader should know I am not offering a worldwide view here and am dwelling exclusively on the United States where women did not even receive the right to vote until 1920.     

In my own family our son-in-law is a househusband who tends to the four children while our daughter works and supports the family. She simply makes more money than her husband did when they married. Since they both agreed that at least one parent should be at home with the kids, this has worked out wonderfully. And, our son-in-law is truly a wonderful parent!

Certainly women have all the capabilities to be in the workforce as do men. They are not astute in politics and high-level executive jobs but, these days, at manual labor as wellwomen(134862)Credit: www.businessinsider.com. One argument against women in some fields was that she simply did not have the male strength that some jobs take. This is still applicable but rarely. For example, today one woman running a computerized ditch digger can do the same work that only a few decades ago would have taken 10 men with picks and shovels.

Wives working outside the home have a few downsides too: Divorce rates have climbed; there is more marital infidelity than ever before but the real negative is that children are either farmed out to day care centers, handed over to relatives or tended by babysitters while Mom and Dad provide two-incomes to keep up their lifestyle.

I am the first to blame high-taxes, inflation and rising costs for so many people financially struggling these days but there is a far different reason for the financial strain for most folks today: They buy too much and so they spend too much and misuse the purchasing power of their credit cards. We live in a world where there is just too much stuff to have. Take the supermarket for example—once a person went to the grocery store to buy the essentials, sugar, flour, milk, butter, meat, fish, fruit  and vegetables; a few canned goods. The store didn’t have too much more than this. Today, there are thousands upon thousands of productswomen(134863)Credit: online.wej.com and we’re not even talking about the real giants like Wal-Mart or the big chain electronic or toy or you-name-it stores. So we no longer buy only the essentials, we spend a big pile of money on the luxuries and then cry the blues over why we need two-incomes to manage.

While it is true that the middle-class is dwindling in the U.S., it is not a government conspiracy to deepen the gap between rich and poor…and it is deepening! It is that we’ve stopped being a culture of savers and frugal buyers and become credit hounds “having to have” a lot of stuff we want but don’t need. We are a culture that has simply forgotten how to “make do” something that was a pride for Americans until after the 1950s. After the 1950s we began getting more and more stuff on the shelves to buy.

So what we’re getting at for this article is that, by and large, the two-income family is NOT as necessary as we like to believe that it is. What is often to blame is the desire factor to have more income and thus more money to spend. We Americans, at all levels of income, have become leviathan consumers and the greatest cost of all this self-indulgent-buying is paid for by the children of these gluttonous, consumer parents.

Many well intended parents are recognizing all this and while the last statistic I read said that there were over 55 million women in civilian labor, it seems that number is rapidly dropping; too many women are discovering that their pay, the cost of commuting and the anxieties of working outside the home are not worth the hassle much less spending most of life away from their own children.

Indeed, today a great many women are choosing not to work outside the home and are returning to family life—not all, mind you, but, as said, a great many.

When Betty Friedan wrote the Feminine Mystique in 1963, she simply neglected those women who enjoy giving the home environment the mystique of love and security; who enjoy watching their kids grow up and being there to put on the bandaids and kiss the pain away; those women who turn a house into a home, a kitchen into a family gathering place for good meals and good conversation; who enjoys being the giver of encouragement and the teacher of self-reliance. The wife and mom who likes being the center of home life for her children and mate! These are just some of the things that Betty Friedan forgot in her thesis about “unfulfilled” housewives and just some of the things that countless husbands and wives are giving up in order to maintain their purchasing power and to grow their income. I am only speaking of course about those married couples who don’t really have to work just to maintain the basics.



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There is absolutely nothing wrong with women who want careers and or jobs; women like our daughter who runs her business proficiently and profitably. Nevertheless, not only husbands and wives but also engaged couples need to be clear about their priorities if they plan on having children. Children NEED at least one loving parent at home. I am convinced of this and I am not alone in my opinion. It is no secret that kids raised with moms at home are better adjusted and healthier. And yes, I am well aware that these days there are wonderful daycare centers but you know, the nicest daycare center in the world will not take the place of Mommy’s hug or Mommy’s kiss or Mommy’s voice always there to say, I love you and you’re safe to her children.

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