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Womens Use of the New Media as an Organizational Tool

By Edited Aug 31, 2015 2 2

What makes the new media important for women, and how do female oriented NGOs use the new media, such as social networking? When we talk about new media the first things that probably pop-out of our minds are DVDs, Internet, and among others e-mail and social networking.

In the past women have for generations been more productive than men in communicating by means of writing letters, and e-mails are merely the letters of our time. But in addition to e-mail there are other very popular ways to use the Internet. Social networking websites like Facebook, MySpace, and Twitter are now part of our daily online rituals.
Not only "ordinary" people use these tools, but also politicians, artists, and social movements. What I am getting at here is the profound advantages one can have when using the Internet to "move" in time and space.

Many researchers agree that in this age of globalization, information travel fast and almost everyone can have access to almost unlimited information as long as you have Information and Communication Technologies (ICTs). Therefore, the information is out there for us to grab.
Social movements and politicians use the new media to reach a bigger public. I believe that in particular women's organizations have been successful to "spread the word".

If you have Facebook then you might be familiar with what I am talking about. If you are, for example, interested in women's politics or gender related organizations, the chances of finding an organization that fits your character, taste, and interests are very high.

What I am trying to point out is that such organizations or social leaders are found where they want to be found, and that is, where most of us are.
We can easily be a member of a group or become a fan of someone or something just by a click of a button. There is no need to sign any membership or to pay any fee.

Now these social movements, of course, capitalize on the easiness the new media offer. The more popular they are, that is, the more people they can recruit to their organization the better it is.
Today they can not only shout out in the streets what they are fighting for, but they can even show the whole world how to join in their struggles, simply by joining their online group or fan page. In most cases, such groups also provide other links to organizations that more or less share the same principle. Now, the downside of this is that there is a risk that only like-minded individuals will join such social movements, and in the long run this would create polarization.

The reason I have mentioned gender in this article is simply because I believe that women are better to find the "right" Internet community, and women are also very effective in sharing their knowledge from one woman to another.

I think that there are many women who are actually participating in the changing of societies in the most remote places the best way they can. By doing this they even help their "sisters" in more remote places. There are many places where the technology is not of primary importance. In poverty stricken areas in developing countries to be online on Facebook is the least of their plans. They are more concentrated on surviving the day through the possible means they have.
It is in these places that people from NGOs or volunteers can be found, helping the local women to make a better living. Women, in many cases, are helped by female reproductive health volunteer experts to teach them about health and family planning, and sometimes even the basic things of writing and reading.

Women and organizations dominated by women are very effective in their use of the Internet to give information about the living status of those people they are helping. Information is shared with the rest of the world through the use of new media.
The upside of all this is that there will be awareness and support from other women from other countries all over the world.
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Comments

Apr 23, 2012 12:34pm
InfoJunkie
I couldn't agree with you more about women being more productive than men! I also think you are right about women using new media as organizational tools moreso than men. There are several topics that I have found women creating micro niches to cater to a very specific demographic.
Jun 5, 2012 2:10am
askformore
Thank you for your comment.
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