These are the darlings of the Internet. Since the amount of content has become so great over the years, there is no way that people can possibly wade through everything themselves. Search engines were devised to index all available web pages. The do this by finding important words and keeping them on lists. This allows people to examine much shorter indexes, rather than the actual pages of content.
Search Index Pages
Think of the Internet as a vast collection of content. There are structures within the content, like libraries, books, and file cabinets. There is a lot of information, to be sure. In the case of the literary world, catalogues were created. These list content, (books), by topics in an index scale called the Dewey Decimal System. The system further organizes material by author within the topic. Search engines were created to do the same with online content.
They use robotic programs, called spiders, to traverse the Internet. They find most all Internet pages and boil them down into their component keywords. These are stored in index pages. That way when someone wants to find information about "Ships", they can reference an index page covering the topic. The index also contains the links to the source information. The viewer sees the search term, "Ships", and the list of relevant web pages.
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WordPot is designed to analyze indexes. It studies the stored keywords, and their related terms. You query the system looking for topics to cover in articles. As a good writer, you should always entertain your reader, but you should also give them what they want. There is hardly any point writing about "Ship furniture" if it turns out that absolutely no one is interested.
Using the indexes, you can analyze what people are searching for. You can then study the search terms that are related to the topics. These synonyms are presented by the tool. By including the primary terms, and the synonyms, you can create a better article.
The tool provides you with the root term that you are using for your base topic. It shows you how many people search for this each day, both broadly, and exact. This can indicate how popular the search term is. It can also uncover useful alternate wordings for phrases that you might include. For example, the tool may show that "ship tables" is far more likely to be searched than "ship furniture". As an author, you would pick the first topic to include, and not the second. That way your final article is more likely to be found by interested readers.
Notice that "Exact" and "Broad" are significant for keyword research. You should include both types in your articles. Exact refers to how many people per day find information exactly as shown in the results. "Canon Camera" has about 1100 per day. This term has over 3800 broad matches per day. That is because many people will include extra words in their query. For example, they might add any of the words "software", "lens", "repair", or some other that is relevant to the information they need.
For most articles, a really broad query is not a good article subject. WordPot shows you how to zero in. Your article will be perceived to be better because it will be more relevant to readers. Fewer readers will see it but they will be much more satisfied. Take the "Canon" query, for example. There are nearly 6000 hits a day. How can any article cover this topic well? People may want information about "digital single lens reflex", or "point-and-shoot", or "lenses", or "video", and so on.
Writing about "Canon cameras" is better, but it is still a very vast field. Targeting your article to the Rebel EOS makes it relevant to about 40 people per day. Because you cover such a narrow field, your audience should be more interested. Of course, you get fewer readers, perhaps, but you are giving them exactly what you need.
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Tips for Better Writing
By providing content that matches what readers need, you present them with relevant pages. They are more likely to find your material, and to read it. When they do, they are more likely to respond to your work. They will check out your related information. They may even buy a related product.
Proper keyword research is quite important for authors. WordPot is easy to use, and free for limited use. The free account gives you the ability to perform 25 queries a day. These can be expanded with 5 synonym checks per search, for a total of 625 data queries. The paid accounts boost the number of queries that you can perform. For as low as $21.21 per month, you can have 500 queries a day. 1500 queries per day will cost as little as $212 per month. The top premium account also comes with an automated interface. This will allowed highly technical users to incorporate WordPot into other software applications.
Finding readers is important to authors. Traffic is fairly hard to get, and to keep. The best performing authors keep the keywords in mind. They find ones that are in high enough demand to be relevant to a good sized audience. They also find related synonyms to include. The result is a highly tuned article that appeals to the readers. They are delivered to the page via indexes. They read the page. They are interested in the content.
Interested readers are much more valuable to authors. They are the ones who read the whole article. They review the related advertisements. They share the content with friends. There are so many reasons why authors should pay attention to keywords. WordPot lets you do just that in a free, easy to use format.