It’s fair to say that many writers are not keen on cold calling. It you want to work as a freelance writer, you may be concerned that you will have to pick up the phone and call strangers to have any chance of finding clients.
It’s true, lots of people recommend cold calling as a good way to find clients, and indeed it can be very effective. But that’s not to say that you have to do it.
I have only carried out cold calling on a number of occasions, and I’m not very keen on it. Yes, it can be effective, but I prefer other methods of marketing which do not involve cold calling, and these can still be very effective.
You Don’t Have to Cold Call
As I’ve mentioned already, cold calling can be very effective and it is a proven way to find clients, as long as you are happy with calling up strangers. In fact, once you get into the habit of it, it becomes a lot less scary.
But what I want to make clear is that you do not have to rely on it if you do not want to.
I have personally had a lot of success with email marketing. This works in the same way in that you are sending out cold emails to potential clients, but rather than having a conversation with them, they simply reply to your emails if they are interested.
I do have a phone number, but I don’t advertise this to new clients. If a client specifically asks to speak on the phone then I will send them my number. Some clients will only be happy speaking on the phone, so it’s good to have a number for this purpose. But it is a lot easier to make a call once the ice has been broken.
Start Sending Emails
For me, sending out emails has been a very simple and effective way to find clients. In fact, I don’t have to carry out any marketing any longer because I have enough clients to supply me with the amount of work I need.
Put together a list of potential clients in the same way as you would if you were going to start up a cold calling campaign, but instead of phone numbers, simply collect emails. Then you can start to send out five, 10 or 20 queries a day and start to wait for the replies to come in.
It’s up to you when you’re a freelance writer, and you don’t have to do it this way. That’s the great thing when you work as a freelance writer: you can decide what works best for you and work out your own processes. However, hopefully this has given you a bit more information about a marketing method that might be easier for you to carry out if you want to write articles online for money and you are not a fan of cold calling.